You can only convince some influential people to join forces with you using the same method; therefore, it's essential to figure out what drives each individual. You can divide your list of marketers into groups based on reach, activity, interests, and experience in the field. You could use these indicators with demographic information like age, ethnicity, and geography.
Keep in mind that exposure is not the same as sway. When determining which endorsers to collaborate with, look beyond vanity indicators like follower count. Using influential people with many social media followers can do a lot to raise awareness.
You can think of them as the "celebrities" of the online world. They are in high demand, so you will need help getting in touch with them, find them unresponsive to your overtures, or expect them to demand excessive payment for their services. To outreach endorsers, ready yourself for a lot of hard work if raising awareness is your top priority to attract the attention of these A-listers.
Finding marketers with niche audiences and a lot of knowledge in your field could help spread your message at a reasonable price. There's a better chance that a sizable portion of their followers will respond positively to your message because of them than there is with the VIPs, whose influence is much more significant.
Lastly, when thinking about influencer marketing outreach strategies, you should consider the value of your customers. If you have consumers who are already willing to speak out for your company, treating them like VIPs can encourage them to become brand ambassadors.