Creators work hard on building a community and developing their personal brand. By trial and error, they've discovered what works for their followers and what does not.
If there's only one thing that you'll remember from this Playbook, here's the most important conclusion: Influencer marketing is a powerful tandem between your business and an influencer.
Your team has an in-depth knowledge of your product or service, its benefits, and its most competitive features. This knowledge coupled together with the way creators understand their followership can lead to results that are not easy to get with other channels.
Bear in mind that no Playbook, however detailed, can give you a magic pill for creating viral campaigns. Each situation and each collaboration is unique.