"Social media takeover" is the term for when a company or organization gives an authorized person, like an influencer, the ability to post on their social media brands. The majority of takeovers on social media only last for one day. Their popularity on Instagram stories is far higher. Nevertheless, they can be run on any other platform where a brand wants to boost its brand awareness. A social media takeover might only work if the brand and the influencer have the same goals. There needs to be consensus on the number of posts to be made, the channel to be taken over, and the type of content to be shared. It's important for both parties to drum up excitement for the takeover in the lead-up.
Having a well-known brand means that consumers are already familiar with your company's goods and services. Although it's hard to put a price on brand recognition, having customers who understand what you're selling is invaluable. Therefore, it is beneficial for your business to work with influencers who share your goals and philosophies. So, whether it's through content creation or a "takeover" of media, the creators in your organization need to work together to build brand awareness.