Good relations with an influencer are important for effective management. Long-term partnership clearly shows that he is interested in your product and appreciates cooperation with your company. This helps to establish a high degree of trust with the audience and run a successful marketing campaign in the future.
Another reason for finding long-term relationship with an influencer is the fact that some potential customers from his followers may hesitate to make a first purchase.
They need some days to make an informed decision or wait for him to mention your company again. On average, people need about 8 control points before they finally buy something. That is why working with an influencer who speaks for your brand on a permanent basis is vital.