- Create a brand identity that is engaging and powerful. Nowadays, customers want to see that brands have personalities, too. This is the symbol of credibility in the year 2023. Research has shown that consumers choose brands that make a statement on key topics, proving that consumers and businesses want to collaborate with brands that care about their global effect.
- Historically, brands have worked with influencers for limited-run campaigns. However, in 2023, marketers will place more emphasis on developing lasting connections with influencers. An honest, long-term influencer relationship provides two benefits. Marketers save time, energy, and money. Second, it lets the influencer create trust with the brand to dramatically impact its audience.
- As social media users ask for more "real" people to promote things, brands will find new ways to use influencers, even outside of social media. Influencer-generated content (IGC) will show up more and more on brand websites, email campaigns, billboards, and marketing events. Reusing IGC across multiple channels and platforms makes the most of investments, boosts the peer-to-peer effect of influencer marketing, and gives audiences what they want.
For brands, keeping up with the never-ending cycle of consumer behaviors and constant social media updates can feel like an uphill battle. Success, however, requires a forward-thinking influencer marketing strategy. Therefore, to succeed in 2023, you'll need to earn the trust of your target market.
Are you prepared to develop your own influencer marketing plan for 2023 today?