Influencer marketing is one of the best ways to boost your social media presence and improve brand awareness. 90% of companies that took part in the Influencer Marketing Hub survey believe that influencer marketing is an effective channel.
It is also a serious commitment for your business. It takes time, thorough research, and a company-wide collaboration to launch a successful influencer marketing campaign. But your efforts will pay off and lay the foundation for your future marketing success.
Here are ten benefits to using influencer marketing to grow and strengthen your business.
Have you ever thought about why TV ads are sometimes so annoying? One of the reasons is that they promote products and services that are not relevant to you. If you are a happy cat owner, why would you be interested in an ad about tasty treats for dogs?
Traditional advertising channels don’t offer the flexibility of digital marketing where you can use data to drill down to a specific audience and target a group of people with particular interests or demographics.
In influencer marketing, you can find an influencer whose followers are your target audience. That’s why influencer marketing campaigns are believed to be so effective: you are sending your message to those who will find it relevant and are potentially interested in what you offer.
There are millions of influencers out there who can help you hit your goals. These influencers can be well-known international celebrities with millions of followers or micro-influencers with just a few thousands of loyal subscribers.
Influencers, or content creators, have a connection with their audience and can deliver your message in a way that will resonate with their followers. While you know ins and outs of your product and service, influencers know what makes their audience tick.
You can have an important message to deliver to the world. And a collaboration with influencers can help you deliver this message in the right way.
Influencers have spent a lot of time and effort on creating a community of followers. And trust and credibility are not built overnight. By partnering with an influencer, you can leverage their social power.
Say, you sell fitness products. If a fitness expert with several years of experience and a loyal audience recommends your products, there is a high chance that their audience will listen. And this is already a win. There is a tweet by Julian Shapiro, a startup investor, that highlights the importance of grabbing people’s attention:
“People don’t have short attention spans: they binge 14-hour shows.
They have short consideration spans: they must be hooked quickly.”
Each influencer has their own way of communicating with the audience. If you learn how to carefully choose an influencer who matches your brand values, you can enrich your marketing by adding a new voice to your brand.
You can also repurpose influencer-generated content for other campaigns and initiatives. For example, you can use a short video and produce a series of quotes for your Twitter account, an infographic for your blog, or a series of GIFs for your Instagram account.
Influencer marketing provides you with a variety of new ways to promote your content. The ball is in your court now!
According to Forbes, referrals are one of the most valuable marketing tools. And there is a good reason for this. There are probably not a lot of things that can beat free advertising from a delighted prospect or a new customer.
An advertising campaign should not end with a post on the influence’s account. If implemented properly, it can trigger a series of reposts and shares from the audience. With influencer marketing, you can tap into the waters of user-generated content.
Social media tools empowered marketers with lots of data. Depending on your goal, you can track different indicators in as much detail as you need.
Nowadays, influencer marketing goes hand in hand with performance marketing, and there are at least five ways to measure the effectiveness of your influencer marketing campaigns. You can also use data to not only evaluate the campaign results but also to analyze the influencer’s audience and the quality of their content during the preparation stage.
It’s a well-known fact that influencer marketing has a positive effect on brand awareness. But there is also another benefit to influencer marketing that is not mentioned very often.
By focusing on launching a high-quality and creative campaign, you can draw the eyes of different publications that will mention your campaign. It might not be The New York Times but it will give you an additional boost of backlinks.
In other words, consistently creating high-quality content through influencers means higher chances of getting others to write about you, receiving more backlinks and achieving better SEO results.
Only 34% of companies use in-house resources for influencer marketing. The majority of brands outsource these campaigns to agencies.
There are several benefits to working with influencer marketing agencies. For example, they have access to modern marketing tools and platforms that might be too expensive to run in-house. Agencies also have an experienced team that has already launched hundreds of campaigns for different companies with thousands of influencers. They know what is working and what is not and understand the latest social media trends.
To put it simply, working with influencer marketing agencies can save you time and money on launching and managing campaigns and let your marketing team focus on other priorities.
All brands have access to the same social media tools. Moreover, your competitors can reach out to the same influencers as you do. On top of that, every company can come up with a creative idea that can go viral and take the world by storm. In other words, it is becoming increasingly challenging to stand out.
That’s why meaningful relationships with content creators will be the main competitive advantage in the nearest future. Not everyone can build, maintain and develop them. So if you are not sure what to focus on, begin with investing in relationships.
Brands work with influencers for various reasons. For example, some are looking to gain trust and authority while others want to build brand awareness or connect with a wider audience.
If you know what you want to achieve, influencer marketing can help you fine-tune your campaign and get tangible results. The beauty of influencer marketing is that it can work for every business, if done correctly.
These are just some of the reasons why influence marketing is effective for your business. It is one of the fastest way to attract customers, build trust and increase brand awareness.
If you have a clear understanding of how influencer marketing can help your business, you can better plan your marketing efforts and know what to expect from your campaigns.