Contrary to YouTube, Twitch is not about having a high view count or reach. For a Twitch streamer, it is perfectly ok to have 200 online views. Some services can provide statistics on the streamer's average online views for the last 7-30 days (for example, HypeAuditor or SullyGnome). Based on this number, we can make a fair offer to the influencer.
Despite its low reach numbers, Twitch is an effective performance marketing platform. The conversation rate on Twitch can be somewhere between 50% and 70%. To leverage Twitch functionality, HypeFactory uses an animated widget technology that allows us to improve the engagement rate.
The widget is an animated counter. It shows a KPI goal versus the actual result. KPIs can include the number of installs, completed tutorials, donations or progress levels. The numbers on the counter change in real time during the live stream. When a number on the counter changes (for example, a new user joins the game or someone completes the tutorial), the change is followed by some visual or sound effects. Visualization is a powerful motivation tool that encourages the audience and the streamer to achieve goals.