Gaming Influencer Marketing Agency

The best influencer marketing campaigns start here.

Connecting Top Gaming Influencers with Leading Brands to Create Impactful Campaigns

At HypeFactory we launch campaigns for gaming brands that make people stop scrolling and pay attention to your message. Always on the forefront of innovation, we aren't afraid to break the mold and challenge stereotypes in order to deliver the most impactful launches for our clients.
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Our Achievements

We also have an exclusive roster of creators from gaming, lifestyle, humor, ASMR and other categories. Working with agencies with exclusive roster makes the search of creators quicker and easier, provides better matchmaking by ensuring marketing campaigns feel authentic, and guarantees higher-quality image and video content due to close relationships with creators.

Since 2017 we have launched more than 2,000 laucnhes, gained 12+ billion views, and helped 200+ brands, including gaming companies, to achieve marketing and business goals. Our influencer marketing and talent agency works using proprietary AI tool HypeAuditor. It has more than 206M influencers in the database across main social media platforms: YouTube, Twitch, Instagram, TikTok, etc. Each influencer is analysed by 55+ metrics including our self developed ones: Audience Quality Score, Fraud Activity, and many more.

Learn more about our talent roster

Our Services

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Our influencer marketing agency is global. Our team speaks 15+ languages, so we can launch marketing campaigns in any region of the world and do it seamlessly. We negotiate with influencers in their native language, which streamlines communication. We are also in the same time zone with creators, which ensures we remain consistently in touch.

Full Campaign Management

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There is no standard agreement on image and video content usage. Brands and influencer should be careful in their wording and terms of the contract. To avoid conflict situations, we provide a full range of legal services on the use of influencer assets by brands on their website or social networks.

Content Licensing and Usage Rights

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Campaign success depends on choosing the right influencer. We use an AI tool to effectively identify high-performing influencer, and our team carefully studies each one for the quality of their content and alignment with brand values.

Influencer Selection

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Industry becomes fiercely competitive over the years. To make your brand stand out on the market and engage a target audience, brands need to go beyond traditional dull advertising. We help businesses to develop, implement, and adapt non-standard creative ideas into influencer marketing campaigns.

Creative Campaign Development

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Campaign Analytics & Reporting

We keep our finger on the pulse during the campaigns: we are in touch with the influencer at any time of the day to monitor the seamless campaigns launch, and make adjustments to improve the influencer marketing campaign performance. After all, we always make a full analytical review of the results and give everyone recommendations on further launches.

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Our influencer marketing agency is global. Our team speaks 15+ languages, so we can launch marketing campaigns in any region of the world and do it seamlessly. We negotiate with influencers in their native language, which streamlines communication. We are also in the same time zone with creators, which ensures we remain consistently in touch.

Full Campaign Management

5

There is no standard agreement on image and video content usage. Brands and influencer should be careful in their wording and terms of the contract. To avoid conflict situations, we provide a full range of legal services on the use of influencer assets by brands on their website or social networks.

Content Licensing and Usage Rights

2

Campaign success depends on choosing the right influencer. We use an AI tool to effectively identify high-performing influencer, and our team carefully studies each one for the quality of their content and alignment with brand values.

Influencer Selection

1

Industry becomes fiercely competitive over the years. To make your brand stand out on the market and engage a target audience, brands need to go beyond traditional dull advertising. We help businesses to develop, implement, and adapt non-standard creative ideas into influencer marketing campaigns.

Creative Campaign Development

3

Campaign Analytics & Reporting

We keep our finger on the pulse during the campaigns: we are in touch with the influencer at any time of the day to monitor the seamless campaigns launch, and make adjustments to improve the influencer marketing campaign performance. After all, we always make a full analytical review of the results and give everyone recommendations on further launches.

Are you convinced that gaming creators are suitable only for gaming-related products? Syl, a gaming influencer from our exclusive roster, has already destroyed this stereotype with latest YouTube Short video

Watch our YouTube Short

Our Process

After collecting comprehensive information about the past, present and future of the brand and market as a whole, we craft an agile strategy that adapts to the market situation and leads the brand to its desired outcomes.

Strategy Developmen

Before jumping into influencer marketing campaigns launch, we carefully collect previous campaigns results, analyse the state of the industry, and study latest trends. We also dive into the brand's influencer marketing and business goals, specifics of the product, and its strong sides.

Brand & Product Research

Influencer Matchmaking

We don't just look for influencers, we select them according to their goals and how their stories fits the brand. Only like-minded influencers will be able to convey the brand's significance and values so that it sounds authentic and honest.

Campaign Execution & Management

We take on the full cycle of an influencer marketing campaign: from searching and negotiating with influencers to monitoring the release of publications in the creator's time zone and collecting results.

Post-Campaign Analytics & Reporting

At the end of each campaigns, we collect quantitative indicators and give them our assessment, as well as form a full-fledged plan of steps to improve the results in the future and our insights that we received in the process.

Our client, Tencent Games, adds:
“Most often, brands lack a strategy and long-term vision when working with gaming influencers, many give up after 1-2 unsuccessful campaigns. Influencer marketing requires significant effort, human and financial investment, however, once you find the right approach, it gives you the opportunity to grow in the long term.”

Dasha Arzhanik, Head of Influencer Marketing & Production at HypeFactory says:
“Influencer marketing campaign without a strategy is like a trip without a map — you’ll spend a lot of time and money just heading to the unknown. It’s crucial to take into account all the aspects: desired outcomes, preferable goes, audience interests, creative concept, and many other things that can’t be done just because it needs to be done.”

Kate Andreeva, Head of Influencer Talent Relations at HypeFactory adds:
“We also look beyond traditional categories of influencers, among which there is a potentially interested and warm audience. For example, for a brand of sleep masks Manta Sleep, we launched a collaboration with gaming influencers from our roster. We helped the brand go beyond beauty and lifestyle influencers, opening up a completely new category of people interested in their product.”

Our goal is to help clients improve their strategy and achieve greater results

Contact us

Case Studies

Strikerz

"Play for Football" is the rallying call uniting players, creators, and fans across all levels of football fandom. It celebrates the reasons we play—passion, community, respect, and, above all, the thrill of the game.

But why do we play? Everyone has their own answer, their own goals and dreams. That’s why in this campaign for the new in the market UFL game from Strikerz.Inc we decided to discover that “why” and to connect with the essence of the sport with help of YouTube influencers and Twitch streamers.

View case

"Play for Football" is the rallying call uniting players, creators, and fans across all levels of football fandom. It celebrates the reasons we play—passion, community, respect, and, above all, the thrill of the game.

We have launches for known brands around the world. Wanna take a look behind the scenes?

More case studies

Testimonials

Anton Kvashnevskiy
Head of Business Development & Ads Monetization, Nexters

This vendor has one of the best expertise and teams on the market. The company is happy with the results of their engagement with HypeFactory. The team's workflow has been great; they communicate regularly with the client via Telegram and facilitate several meetings per week. Their resources are highly professional, and the firm cites no areas for improvement.

Marios Hadjicostis
Marketing Manager, Wargaming

HypeFactory's clear and flawless communication and understanding of our brand positioning and values were impressive. HypeFactory's work achieved the expected reach, CTR, and overall conversions. The team delivered everything ahead of schedule, remained proactive and reactive regarding last-minute requests, and maintained clear and flawless communication. They understood the client's brand positioning and values.

Dimitris Mavromatis
Growth Marketing Manager, FunPlus

I was really happy with the performance and professionalism of HypeFactory and the amazing team behind them. HypeFactory delivered measurable data via a mobile measurement partner, providing the client with insights about the campaign's views, reach, and engagements. Their team was detail-oriented, engaged, and on time. They also ensured clear communication via email, messaging apps, and virtual meetings.

以嘉彭
Employee, Gaming Company

They are very effective. Thanks to HypeFactory, the download rate increased. The client was very satisfied with the deliverables and impressed with the partnership. The service provider's team was reliable and communicative.

Growth Mktg & Analytics Team Lead, Gaming Service Provider

The agency prepared a media plan with a list of influencers, their rates, and other metrics to help us decide.HypeFactory launched the influencer marketing campaign, though not all content creators had the impact the client expected. Nevertheless, the client was impressed by the vendor's expertise in influencer marketing and the tools they used to analyze the creator's sources, traffic, and audience.

Influencer Marketing Manager, Cybersecurity Company

The workflow is very effective and fast. HypeFactory has successfully helped the client with influencer research, outreach, and campaign management, enabling them to release several ad integrations. The client is impressed with their huge team of various specialists who can help them cover a wide range of tasks.

Influencer Marketing Manager

Their fast response and ability to handle abundant campaigns at one time are impressive. HypeFactory has helped the client source 100–200 creators and launch about 30 of them successfully. They communicate smoothly with the client through Wechat, and they are quick to respond to concerns. Overall, the client is pleased with their services.

Platforms & Game Genres

We work with all famous and emerging social media that bring value to our clients. We have successful campaigns released on Twitch, YouTube, Instagram, TikTok, Affreeka TV, BIGO Live, and many others. In our latest research “State of Influencer Marketing in Gaming” made with HypeAuditor, we revealed top popular platforms for gaming-related stories.

More than 50 experts from gaming and marketing industries shared their thoughts for the “State of Influencer Marketing in Gaming 2025” research.

Download

Youtube

Twitch

Tiktok

Instagram

Others

30%

20%

10%

25%

According to our research, this is a perfect video hosting platform for all genres. It remains the top platform for evergreen game stories. Tutorials, reviews, Let’s Plays, and game guides don’t just generate views during a campaign launch – they drive traffic for months or even years afterward because of YouTube’s search algorithm.

YouTube

This is the home of live gaming, making it essential for PC and console game, especially those with complex gameplay, competitive elements, or strong community appeal. Gamers trust their favorite streamers because they watch them play live.

Twitch

It remains the fastest way to make a new game go viral – especially for mobile games targeting Gen Z and younger Millennials. Its algorithm pushes stories based on relevance, which levels the playing field and lets creative video content from small creators break through. TikTok is perfect for gameplay teasers & memes.

TikTok

Instagram

It performs well for casual mobile or lifestyle-friendly game, especially those with strong visual appeal or a social angle (puzzle game, match-3, casual simulators). This is because Instagram users lean more toward entertainment-first video content rather than hardcore gameplay analysis.

Our client Tencent Games says:
“The short video format continues to gain popularity, and in general, we see that this format not only increases the chances of virality, but also significantly increases the conversion of the product over time.”

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Let's launch your next influencer marketing campaign together and we'll ensure success