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Influencer Marketing Agency Hype Factory

Unveiling Proven Strategies to Discover Influencers on Instagram

21.01.24
7 min
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7 min read
Many brands love using Instagram for influencer marketing—it's like the go-to spot! In fact, 44% of the money spent on influencer marketing goes to Instagram, making it the top choice for this kind of promotion. But watch out, TikTok is gaining ground too! If you want to get in on the action and collaborate with creators on Instagram, you've got to know how to find the right creators. Lucky for you, we've got some awesome tips and tools in this article to help you find and team up with the best celebrities for your business.

Look for creators in your industry niche with solid engagement and followers who match your target demographics. You can do a hands-on search on Instagram, or make your life easier by using a specialized influencer database. You can find creators based on the size of the audience, interaction, keywords, and more using advanced search filters.

Why Is Instagram the Best Platform for Influencer Marketing?

Instagram's user participation and reach stats are truly remarkable and shouldn't be overlooked. Influential individual on the platform have expanded their audiences by creating visually appealing content and leveraging video content along with engaging features. The introduction of Live videos, Reels, Instagram Stories, polls, and AskMeAnything has been a game-changer for early adopters, helping them sustain a substantial following on the app.

Notably, Instagram isn't just a playground for an influencer with massive followings. These content creators thrive by catering to niche interests, adding a unique flavor to the diverse landscape.

8 Foolproof Tactics to Discover Your Ideal Instagram Partners

Discovering the perfect creator for your brand is easier than you think! Here are 8 awesome methods:

    Mastering Explore, Hashtags, and Keywords for Targeted Instagram Discovery

    Dive into the "Explore" page to find content you'll love. Whether it's photos or reels, this feature helps you stumble upon prominent figures aligned with your brand's niche. If you have a business account or regularly view related content, you'll spot influential people just by scrolling.Unleash the power of hashtags! Search for niche-specific hashtags to locate influential people creating content in your domain. But, be cautious—hashtags can sometimes lead to a flood of irrelevant results. To streamline your search, skip the hashtag and use keywords. Instagram will showcase users with your chosen keyword in their username, making the vetting process a breeze
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        Search for an Influencer That Is Similar to Your Favorites

        Maybe there's an influencer you really love, but partnering up with them isn't in the cards for various reasons—perhaps their rates don't align with your budget, or you're eager to bring in some new faces.

        Remember, a happy customer is a gold when it comes to being an influencer. So, it's a good idea to search for an influencer who is already your customer and genuinely wants to shout out your business to their followers. Start by checking out your customer base—are there any potential creators there?

        Another tip is to scan your brand's social media channels. Look for the folks who regularly tag you in their posts or stories, passionately recommending your brand. If you've dabbled in social media marketing before, chances are you've got some creators already following you. Time to tap into that potential!

          Search on Google

          If you search for "Instagram creators in your industry," you will get an endless number of lists. The key here is to be super specific. If you are looking for the small-scale influence type in "small marketers on Instagram in your field" to narrow down results to lesser celebs.

          Or take it a step further—choose a sub-niche. Let's say you're in the fashion game; try searching for "streetwear creators," "modest fashion creators," or "vintage fashion ambassadors" to pinpoint creators who align closely with your niche. Get specific, and you will discover the influencer who is a perfect fit for your company.

            Tracking Mentions to Uncover Instagram Influencers Already in Love With Your Brand

            Keep an eye out for nano-creators and micro-creators who regularly share reviews of brands that align with their intended demographics. If they've tagged your brand account, that's a golden opportunity. If you enjoy their stuff, think about collaborating with them.

            This strategy works, especially if you've run a product seeding campaign or sent out influencer gifts. Take a peek to search if the celebs who received your products have posted about your company image on their Stories or Reels. It's a fantastic way to spot potential collaborators who already have a genuine interest in what you offer.

              Crafting a Successful Marketing Ambassador Program to Attract Instagram Creators

              Brand ambassador programs are like magnets for an influencer. Imagine having creators reaching out to you to showcase your products - that's the dream! To kick things off, create a landing page to pull in traffic from Google, and direct interested creators there. Then, spread the word about your program on platforms such as Instagram, TikTok, YouTube, and wherever else you have a presence. Get your team and existing creators to share it too.

              Make sure you clearly outline the perks of joining your ambassador program and spell out the requirements.

                If You're Already Collaborating With Creators, Why Not Ask Them to Recommend Others?

                Want to find more influential figures? Here's a cool move: ask your current influencers if they know anyone similar who'd be a great fit.


                Hello [Influencer's Name],

                I hope this message finds you well. We've thoroughly enjoyed collaborating with you and witnessing the positive impact your influence has had on our brand's presence on Instagram. Your creativity and engagement resonate with our audience, and we are truly grateful for your continued support.

                We believe that great minds know great minds, and your insight could be instrumental in connecting us with other influencers who share our values and commitment to quality content. If you have any colleagues, friends, or fellow creators within your network who you believe would be a great fit for our brand, we would greatly appreciate it if you could introduce us or provide their contact information. Your referral will not only strengthen our influencer community but also be rewarded as a token of our appreciation.

                  Search Prospective Influencers Among Your Customer Group

                  Dive into your client database to find prospective influential people. Check out their followers and see if they match your target viewers. Look out for those loyal fans who always comment on the influencer's posts—they're the ones who really care.

                  Pro tip: using an influencer marketing platform can give you the lowdown on an influencer's audience demographics, making it easier to find the perfect match for your viewers.

                    Finding Instagram Influencers by Hand

                    Manually finding an influencer Feeling old school? You can always manually hunt for an influencer on Instagram. It might take some time, but it's a straightforward way to get started. Use relevant hashtags, locations, and similar profiles to track down the influential figures you're after.
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                        A Strategic Guide on Approaching Instagram Influencers Effectively

                        Before you slide into an influencer's DMs, take a little detour and follow them on Instagram and other social platforms. It is similar to sneaking into their social life and witnessing how they interact with their audience. Once you've spotted that dream influencer for your business, it's time to make a move.

                        Get your pitch game strong, and have your campaign ideas all polished up and ready to go. Now, hit them up directly through their page. You'll usually find contact info or a link to another site where you can drop them a line. It's like making a digital handshake before diving into the influencer collaboration.

                          Navigating the Instagram Landscape to Find the Perfect Micro-Influencer

                          Don't underestimate the power of the micro-influencer—they pack a punch just like big-name celebrities and can really amp up your campaign. To be part of the micro-influencer squad, you're looking at individuals with a follower count ranging from 5K to 15K. These mini-creators often double as experts in their niche, meaning they really know their stuff. That expertise earns them major street cred in their community.

                          Micro-influencers wield serious influence and tend to have tight-knit connections with their followers, leading to impressive participation rates. It is all about focusing on quality over the number when working with small bloggers. These smaller-scale personalities may have fewer followers, but their impact is far from small.

                            How to Spot Fake Instagram Followers

                            Beware of the fake follower trap—it's like the kryptonite for a successful influencer. These phony subscribers can seriously dent the authenticity of an influencer. Naturally, you wouldn't want to throw your money into the ring with an influencer who is packing a bunch of fake followers. It's like investing in something that's not the real deal, and who wants that? Keep an eye out for the genuine stars who are the real McCoy, and you'll be investing in authenticity, not illusions.
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                                How Much Do Instagram Influencers Cost?

                                In the world of influencer pricing, there's no one-size-fits-all approach. Forget about a standard rate card—it doesn't exist. Each influencer has its own value system, considering factors like engagement rate, real subscribers, and follower growth. Now, the engagement rate is like the MVP, calculated by dividing the average number of interactions per post by the total number of followers. Some things, though, are a bit trickier to put a number on, like how influential they are in your specific market, especially if you're in a niche.

                                Locating your ideal influencer is critical to assessing their worth to your company's image. Keep in mind that your budget for influencer marketing is a big player in this game. While micro-influencers might have a smaller follower count, they bring a whopping 10x increase in engagement. So, in the end, you might just get more bang for your buck with a micro-influencer. find that sweet spot that aligns with your brand's goals and budget.

                                  Key Considerations for Choosing the Perfect Influencer for Your Brand

                                  The landscape of influencer marketing is evolving, and there are some fresh trends you should keep in mind when selecting your influencer:

                                  1. Let Prominent Gurus Craft Their Content: Famous gurus prefer to shape their content around your campaign. Instead of trying to control their creative process, let them do their thing.
                                  2. Instagram is the Go-To Platform: Instagram is the influencer's playground. Center your campaign around this platform to maximize impact.
                                  3. Prioritize Quality Over Quantity: It's all about quality, not quantity. Choose micro influences for your campaigns—they may have fewer subscribers, but their engagement is out of this world.
                                  4. Fair Compensation Matters: Recognize celebrities' efforts to expand their audience and engagement. Offer a compensation package that reflects their hard work.

                                  By embracing these shifts in influencer dynamics, you'll be on the right track to a successful and mutually beneficial collaboration.
                                    Do you want to find the best influencer for your campaign?
                                    We created this executive guide to help you in finding best influencers fo your campaigns.

                                      FAQ

                                      Learn how to find the right influencers for your brand and elevate your social media game. Join us at HypeFactory to get started and watch your brand reach new heights on Instagram