Top 15 Korean Beauty Influencers

PONY Syndrome is like the superstar of Korean Beauty YouTubers with a whopping 5.9 million subscribers. This gal is a makeup wizard, rocking everything from sweet and natural looks to glossy cat eyes, doe eyes, and bold makeup styles. But hold on, she's not just makeup skincare– PONY can do it all. She nails her nails, cooks up a storm, plays the guitar, and even doodles. With all these talents, people from around the globe adore her. Fans go wild at events, some even shed tears in her presence – that's how much of a big deal she is. Brands and businesses can't resist partnering with her because of the massive impact she has.

Meet Free Jia, the rising star in the Korean Beauty YouTube scene. Despite joining in 2019 and having just 26 videos, she's already amassed an impressive 1.97 million subscribers. Jia's channel is a beauty wonderland featuring makeup skincare tutorials, vlogs, and Get Ready With Me videos. But that's not all – she also dives into beauty Q&A, ASMR, and daily vlogs. In her Q&A sessions, she spills the beans on her skincare routine, maintaining a sleek figure, nutritional supplements, and her favorite perfumes. Oh, and did I mention her adorable puppy, Bazzi? Fans can't get enough of Jia and her furry friend, eagerly watching whatever content she drops.

Lamuqe, the Korean Beauty YouTuber, isn't just about makeup and skincare– she's a treasure trove of tips for her 1.24 million subscribers. From shading and contouring to lifting techniques, Lamuqe breaks down makeup skincare essentials, especially for beginners. Ever heard of her "Lamuqe Plastic Surgery" series? It's where she works her magic, giving makeovers and showing how makeup can transform your entire look.

Meet Anda, the Korean Beauty YouTuber who's a pro at transforming herself into various personas like ae-Karina & ae-Winter from AESPA, Wonyoung from IVE, and even characters from the Webtoon Black Winter. She doesn't stop at makeup – Anda shares hair-styling tips, including wavy hair and bang-styling tutorials. Fashionistas, take note – she's got a "fashion" playlist where she experiments with different outfits.

Jella stands out as one of the few Korean beauty YouTubers with tanned skin, and she's got 847K subscribers hooked. Her channel is a makeup haven, featuring looks from fierce to doll-like. Get ready with her in entertaining videos, and pick up skincare and hair care tips. Plus, she adds a personal touch by vlogging about her daily life, from travels to getting a new pet.

Not your average Korean beauty guru, Risabae is that bubbly, relatable friend everyone wants. From makeup tutorials to outfit styling, she's caught the eye of big beauty brands like Chanel Beauty and YSL Beauty.

Hyojin, a Korean beauty and a sought-after makeup artist in South Korea, doesn't just beautify faces – she boosts confidence and tackles insecurities. With easy-to-follow tutorials and trusted product recommendations, she's become a go-to voice in the Korean beauty community.

Calary Girl is a true all-rounder! Her channel is a mix of nail tutorials, hair product reviews, and Korean beauty challenges, all served with infectious humor. Check out her popular "half man half woman" Halloween look for a dose of talent and creativity.

LeoJ is a Korean beauty celebrity, and isn't your average makeup artist – he's a cosmetic magician! Famous for transforming Korean pop idols, models, and celebrities, he's worked with big company and shares his insights through product reviews and hauls. He gained 1.1 million subscribers. His talent even extends to turning himself into a stunning woman with just a few brush strokes!

Meet Sunny, a Korean beauty, your go-to makeup guru for all things glam! Whether you're into KPop vibes or celebrity-inspired transformations, Sunny's got the skills to teach you. Need product recommendations? She's got your back, revealing her top picks, such as the ultimate orange lipstick. From hauls to unboxings and reviews, Sunny keeps you in the loop on the hottest Korean makeup trends. If you're a makeup enthusiast, Sunny is a must-follow.

Subin, a Korean beauty creator, uses her YouTube platform to share her love for makeup and skincare. With over 25K subscribers, she dishes out useful tips for achieving flawless looks. Tune in for her popular makeup styles and skincare routines.

Living in Seoul as a Korean-American, Joan spills the tea on her beauty skincare journey over the years. With more than 558K subscribers, she guides you through clearing up her skin in her 30s and highlights her favorite go-to products.

Dayeong brings a lively vibe to the beauty and skincare scene, showcasing the latest products she's testing out. Join the 550K subscribers treated to her lifestyle and beauty content, including her takes on the hottest beauty and skincare trends.

Already a Korean-Australian TV personality, Jen brought her fame to YouTube to share her talent and passion for creating flawless looks. Her beauty channel features product reviews, and skincare and often shining a spotlight on Korean brands. Tune in to catch her sharing her expertise and showcasing her creativity.

Dive into the vibrant world of beauty with Sombley! Boasting bright visuals and a playful vibe, her channel is a treasure trove of trendy makeup styles and the latest must-know brands. She spills the beans on her most-loved skincare products and walks you through exactly how she works her makeup magic. It's a beauty adventure you won't want to miss!

In the world of marketing, beauty gurus are the real game-changers. These could be celebs or regular folks with a massive and engaged fan base. Brands team up with influential people because their endorsements hold serious weight with their followers and subscribers. It's like a turbo boost for reaching a specific audience, way more effective than old-school ads. Plus, it's a budget-friendly move – no need for pricey ad slots or billboards. And the bonus? It helps build some serious, long-lasting brand love.

Social media creators rule the game, rocking platforms like Instagram, TikTok, and YouTube. Instagram is the go-to for creators who love painting their lives with aesthetically pleasing images. TikTok? Well, that's the playground for the younger creators, whipping up short and snappy videos. And, of course, YouTube is the go-to spot for beauty influencers wanting to share their lives through videos and vlogs. It's a whole social media ecosystem, and influencers are the stars of the show!

Jumping on the influencer marketing bandwagon can be a game-changer for brands aiming to connect with a specific audience and boost their product or service visibility. But here's the key – it's not just about picking any influential people. It's about finding the perfect match, setting crystal-clear goals for the campaign, and whipping up content that grabs attention.

Why does it work so well in South Korea? Well, for starters, almost everyone's on social media there. The magic happens with micro-influencers; they're not only authentic but also super relatable. Picture this: brands teaming up with influential people, creating a win-win situation. Collaborations are the norm, and they bring benefits for both the brand and the influencer. But hey, rules are rules – sticking to Korean advertising regulations and being upfront about sponsored content is the secret sauce for a slam-dunk campaign. It's the influencer marketing game, Korean style!