South Korea boasts a dynamic culture and numerous influential figures, yet identifying the right social media influencers in the country can be challenging due to their sheer numbers. Instagram has become a popular platform for many Koreans to showcase their unique styles, explore emerging trends, and connect with fellow users. Moreover, Instagram is a convenient means for the population to stay informed about global events, consequently giving rise to many Korean influencers. These influencers have amassed substantial followings on the platform owing to their style and talents. They frequently collaborate with brands to produce sponsored content, and their followers often seek their guidance on matters of fashion and lifestyle.
PONY Syndrome originated with Korean YouTube makeup tutorials, but her fame has transcended various social media platforms.
These Korean influencers have amassed substantial followers on the platform owing to their style and talents. They frequently collaborate with brands to produce sponsored content, and their followers often seek their guidance on fashion, lifestyle, and the latest products from these brands.
Hwang So-hee, also known as DJ Soda, is a Korean DJ who made a name for herself headlining numerous Asian music festivals. Her electronic tunes are popular among Korean partygoers. On her social media, she offers her followers a glimpse into her life both on and off the stage. Her posts encompass her adventures, travels, culinary experiences, performances, and outfit of the day (OOTD).
Kang So Yeon is a Korean multi-talented individual, excelling as a model, content creator, actress, announcer, singer, and more. Her Instagram reflects her diverse personality and lifestyle. She takes pleasure in sharing images from her tennis, football, and golf activities. Her stunning visage and graceful appearance are also captivating aspects of her profile.
Zzyuri, also known as Dasul Kim, is a Korean model and influencer whose feed brims with provocative and audacious photos, often featuring her in bikinis under the scorching sun. In addition to self-portraits and vacation snapshots, she also showcases images from her modeling assignments and journeys.
Lee Kyu Young is a Korean digital visual artist who specializes in crafting cartoon-like artworks. His narratives come to life through his artistry, as he illustrates relatable real-life situations paired with insightful captions. He has already collaborated with renowned brands such as God of War, Coke, Samsung, and many others.
Eden Table is an enticing Instagram account that offers video tutorials featuring delectable Korean dishes. This Korean creator generously shares recipes for beloved Korean meals, accompanied by a list of all the necessary ingredients in the post captions. Whether you're hankering for some kimchi or craving a bowl of bibimbap, this creator is your go-to source for mastering the art of Korean cuisine.
Lee Yoo-ri is a Korean creator and a versatile freelance model and actress hailing from Korea. She serves as a beauty, fashion, modeling, and lifestyle creator. Her ideas provide inspiration to her dedicated followers, encompassing her fashionable outfit of the day (OOTD) posts, as well as endorsements of her preferred beauty and skincare products, service providers, and brands.
GODJINA, a Korean DJ who first rose to prominence on the digital network, has now gathered an impressive following of over half a million on Instagram. Her posts predominantly feature her DJing gigs, interspersed with sizzling and daring photographs. Those who yearn for a party-centric lifestyle are avid followers of her account.
Song Joo A is a Korean cosplayer who shares her creative transformations on Instagram and YouTube. Her feed is brimming with images where she meticulously dresses up as her favorite anime or video game characters. Her impeccable impressions, facial expressions, and poses have earned her recognition within the cosplay community. She has portrayed iconic characters like Tifa Lockhart from Final Fantasy, Ahri from League of Legends, and many more, often collaborating with brands that specialize in cosplay costumes and accessories.
Kim Se-jeong, a Korean singer and actress affiliated with Jellyfish Entertainment, has a notable career. She was the primary vocalist and public face of the girl group Gugudan, representing the number 3. Her popularity surged after securing second place in Produce 101, a survival show that led to the formation of the project girl group I.O.I. She debuted with I.O.I on May 4, 2016, releasing their inaugural mini-album, "Chrysalis."
BTS, or the Bangtan Boys, is a Korean boy band that has achieved incredible success in the music industry, captivating the world. BTS made its debut in 2013 under Big Hit Entertainment and has since risen to become one of the most influential and adored musical groups on a global scale. They've been honored with numerous awards, including multiple Billboard Music Awards, American Awards, and Grammy nominations.
BTS has established a strong presence thanks to its engaging videos. They frequently offer glimpses into their daily lives, share rehearsal footage, and provide sneak peeks of their dance videos, which deeply resonate with their fanbase. This connection with their followers has helped them become one of the most followed Korean influencers on the platform.
Woon Jeong is a popular Korean creator known for his entertaining and engaging clips. Within a year, he gained substantial followers. He debuted in October 2020 under the handle @ox_zung and now boasts over 50 million followers, securing him the position of the second most-followed account in Korea, just behind the K-pop sensation BTS. His meteoric ascent included him in TikTok's inaugural global list of 50 prominent TikTokers.
Blackpink official is the official TikTok account for the globally renowned K-pop girl group Blackpink. With their incredible talent and widespread international fan base, Blackpink's success is no surprise. They have gained a lot of popularity on the platform by providing behind-the-scenes information, snippets of their music clips, and engaging with fans through challenges and duets. Their presence allows them to maintain a strong connection with brands and their fans, known as "Blinks."
Known by her stage name Rosé, she boasts impressive followers as one of the members of Blackpink. ROSÉ's personal account benefits from her charm, beauty, and talent. She shares her daily life, fashion, and snippets of her solo music career, which resonates with a global audience. Her success can be attributed to her immense popularity within the K-pop community and her ability to maintain a strong connection with her followers through her videos.
Sia Jiwoo, formerly recognized as Sia, is a Korean artist, influencer, and producer affiliated with Just COLOR Studio and Soon Ent. She marked her official debut on October 7, 2022, with the digital single "Do It My Own Way (D.I.M.O.W)." She has gained recognition for her remarkable dance routines and renditions of popular K-pop tracks. Her achievements can be linked to her exceptional dance abilities, which resonate with K-pop lovers and dance enthusiasts. Her unwavering dedication to producing high-quality dance shows has earned her a devoted fanbase.
노아 (@noah_evel) is a Korean influencer with 22.9 million followers. Noah Evel is known for his diverse content, including dance videos, lip-syncs, and humor. His versatility and relatability make him a favorite among many users, contributing to his success on the platform.
@chang._.a has amassed 22.6 million followers on TikTok. With his strikingly handsome visage and stylish fashion sense, he has entranced viewers on Instagram, TikTok, and YouTube. He is known for his creative and entertaining videos that often involve humor, challenges, and dance performances. His charismatic personality and ability to connect with his audience have helped him become one of the most-followed Koreans.
@txt.bighitent is the official account for the popular South Korean boy band TOMORROW X TOGETHER (TXT). With 21.9 million followers, TXT shares its music behind-the-scenes moments and engages with fans through challenges and duets.
@twice_tiktok_official has 21.5 million followers. TWICE is a well-known K-pop girl group that has achieved immense popularity worldwide. Their account features fun challenges, dance videos, and glimpses into their daily lives. Their widespread fan base contributes to their success on the platform
@korea.on has 21.3 million followers. On Oppa creates entertaining videos. His ability to share insights into Korean culture with humor and relatability has resonated with both K-pop enthusiasts, making him one of the most-followed Koreans on the platform.
Do you need help with your influencer marketing strategy?
Discovering South Korean Influencers: A Guide to Your Social Media Search
There are two approaches for finding Korean influencers: manual searches and using an influencer search service. Here are some recommendations for both methods!
Use Google's Manual Search
Begin by conducting a manual search on Google to locate influencers. You may have tried this procedure before. You can input keywords such as "top South Korean influencers," "South Korean bloggers," or "influencers in Seoul." The more specific your keywords, the more precise the results.
Manual Social Media Search
Another approach to locating Korean influencers is to use hashtags and phrases on networks such as Instagram. Explore hashtags such as #SouthKorea, #SouthKoreanInfluencer, and #SouthKoreanBlogger. If you want to find influencers in certain cities, search for them using keywords and hashtags. You can also visit places like South Korea, Seoul, and other significant towns. You can also visit local eateries, cafes, and other establishments frequented by influencers.
Once you have selected an influencer with whom you would like to work, you may look at profiles that are comparable to theirs. This will present you with a list of similar influencers with whom you might want to collaborate.
Selecting an Influencer Search Tool
Use an influencer search engine if you want to spend less time manually searching for influencers. This tool makes it simple to find the right influencers for your company by applying filters based on the influencers' interests, location, social media analytics, audience demographics, and other relevant data.
Do you want to find the best influencer for your campaign? We created this executive guide to help you in finding best influencers fo your campaigns.
To collaborate with influencers, you can contact them or their management, outline your proposal, and discuss compensation. It's crucial to ensure that your brand aligns with its audience and values.
Being an influencer on Instagram and TikTok typically involves having a large and engaged following. This can be measured by the number of followers, likes, comments, and the ability to influence brands and inspire their audience.
Influencers gain followers through high-quality content, consistency, engagement with their audience, and strategic use of hashtags and trends. Collaborations with other influencers can also boost their follower count.
Are you ready to immerse yourself in the world of the most iconic Instagram and TikTok influencers? Visit Hypefactory and prepare to be inspired and delighted by these Influencers who are establishing trends, smashing records, and dominating social media platforms!