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How AI Is Revolutionizing Modern Marketing
24.07.24
7 min
Author
Date
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7 min read
Gathering knowledge on your competitors, marketing trends, and client feedback is the crux of marketing in 2024. There is a wealth of data available, but gathering it by hand is a pain. Artificial intelligence steps in to make this process scalable and fast, taking over tasks that would be difficult to execute by hand.
Methods such as sentiment analysis allow you to compile both good and negative product reviews in a single location. Discover the latest moves made by competing brands with the help of a competitor intelligence tool. Improving the targeting of your marketing strategy might increase its return on investment. To assist you stay up with the ever-increasing demand for information on the internet, there are AI-driven systems that can produce innovative copy (SEO optimization).
Because most data manipulation app tool nowadays use machine learning and automation to accomplish remarkable results at scale, you'll likely use many tools powered by AI. Listed here is a selection of the best AI-powered app, tool, and platforms; we'll go over their features, pros, and cons for you.
Methods such as sentiment analysis allow you to compile both good and negative product reviews in a single location. Discover the latest moves made by competing brands with the help of a competitor intelligence tool. Improving the targeting of your marketing strategy might increase its return on investment. To assist you stay up with the ever-increasing demand for information on the internet, there are AI-driven systems that can produce innovative copy (SEO optimization).
Because most data manipulation app tool nowadays use machine learning and automation to accomplish remarkable results at scale, you'll likely use many tools powered by AI. Listed here is a selection of the best AI-powered app, tool, and platforms; we'll go over their features, pros, and cons for you.
18 Best AI Marketing Tools to Help You Succeed
To better analyze and handle consumer feedback and crises, marketers are utilizing sentiment analysis. They are also using competition analysis to stay ahead of the game and content recommendation engines to increase engagement. Behavioral segmentation and other forms of agile marketing also rely heavily on insights generated by AI.
You can grow your marketing efforts, combine various operations, and streamline workflows throughout your entire marketing business by investing in an all-in-one marketing app or tool that seamlessly interacts with your IT stack.
You can grow your marketing efforts, combine various operations, and streamline workflows throughout your entire marketing business by investing in an all-in-one marketing app or tool that seamlessly interacts with your IT stack.
Making Strong Connections
As a marketer, visuals are some of your most important assets. While you'll want to hire an expert for major marketing campaigns, it's crucial to be flexible when creating things like content blog post hero images or quick video explanations for clients.
- DALL·E 3. AI image generators like DALL·E 3 can help you create unique, brand-customized images easily. With simple marketing art prompts, you can generate digital artwork that's ready for business, and it also includes some image editing features. DALL·E's developer, OpenAI, provides an API that allows other app developers to interface with DALL·E. Automate the generation of photos from several programs, such as Google Forms or HubSpot Answers, by connecting DALL·E to a platform like Zapier.
- PhotoRoom. One useful design tool is PhotoRoom, which uses artificial intelligence to swiftly isolate a photo's topic from its surroundings. With PhotoRoom, you can set your own background colors in seconds, saving you minutes of manual editing. Avatars and "meet the team" pages are two examples of how well it works. Additionally, there is a mobile app and a premium batch version.
- Descript. Quick video creation is a big win, whether for personalized marketing content, internal messaging, or short YouTube tutorials. AI-generated videos may not be as authentic as human-made ones, but they are effective. Descript is an excellent tool for this. It’s primarily an audio and video editing tool that lets you edit a video by editing its transcript. Descript is powerful, user-friendly, and best for team collaboration. It integrates with Zapier, allowing you to connect it to other apps in your marketing tech stack.
- Adobe Photoshop. While AI image generators can create creative assets, an image editor can take your visuals to the next level. Adobe Photoshop is the best choice, letting you remove unwanted objects from images and replace them with content that blends seamlessly with the original. You can also use Photoshop with Lightroom, another Adobe tool geared towards photo management and processing. Lightroom integrates with Zapier, allowing you to automate your photo editing workflows.
Best AI Marketing Tools for Research and Writing
- Jasper AI. Jasper AI, once known as Jarvis (inspired by Iron Man's virtual assistant), is the best AI copywriting tool. Despite a cease-and-desist letter from Marvel, Jasper has grown to over 350,000 users and remains a powerhouse for creating content copy in various tones and styles. With its intuitive dashboard and affordable pricing, Jasper speeds up content creation and keeps your SEO scores high, even if it doesn’t turn you into the next Tolstoy.
- Notion AI. Notion is a handy addition to the popular productivity tool, Notion. It makes managing your workspace a breeze by answering questions about your notes, projects, and documents in plain English. Notion can also assist with writing, brainstorming, and filling out tables, reducing the manual work. It’s available for $8 to $10 per member per month, depending on your billing cycle, and integrates smoothly with Notion’s existing features.
- Surfer SEO. Surfer SEO is your go-to tool for optimizing content to rank higher on search engines. While you handle the writing, Surfer SEO evaluates your content keyword density, readability, and other SEO factors. It provides actionable insights, suggests content outlines, and even monitors SEO improvements in real-time. Surfer SEO integrates with a tool like Jasper, WordPress, and Google Docs, helping you achieve strong organic growth.
- Writer. Writer is a collaborative tool designed to enhance marketing teams' efficiency. It combines features from traditional text editors with advanced AI capabilities, including autocorrect, autocomplete, and grammar checks. The writer also maintains house style with a database of approved terms, making it ideal for teams needing consistent and professional copy. Clients include Deloitte, Accenture, and Twitter.
- Undetectable AI. Undetectable AI is an AI content detector that can also rewrite AI-generated content to sound more human. It’s useful for refining text from a tool like ChatGPT, though it’s important to review the output for accuracy and grammar. The tool provides a decent rewrite but might sometimes produce content that needs tweaking.
- Headlime. Headlime is all about perfecting landing page copy. Powered by GPT-3, it predicts and completes text, suggests high-performing subject lines, and optimizes word count. It also supports multiple tones and languages, making it easy to create effective landing pages quickly. With over 1,700 copy templates, Headlime helps you build global landing pages in no time.
- ChatGPT. For a versatile virtual assistant, ChatGPT is a best choice. It helps with brainstorming, formatting content, generating personalized marketing messages, and even conducting market research. ChatGPT remembers past conversations to provide accurate and on-brand outputs. If you link it to Zapier, it can initiate chats with your other preferred app.
Best AI Marketing Tools for Social Media Succes
The peculiar nature of social media lies in the fact that it simultaneously incorporates text, visuals, and audio. You can improve the efficiency of your social media management with the help of these tools.
- FeedHive. Although many apps are beginning to use AI, FeedHive app tool truly shines out when it comes to managing social media, which entails juggling a lot of chores. Features for content creation, recycling, uploading, and monitoring are available through its AI and automation capabilities. For instance, it can utilize AI to modify publishing methods in response to engagement levels and reuse existing content without duplication.
- Canva. Social media relies heavily on visuals, but exceptional design skills are not required. If you're looking for a template for a LinkedIn carousel or an Instagram story, Canva has millions of options. The free assets and drag-and-drop editor make personalization a breeze. Free of charge, you can utilize the Magic Design function to have design templates created by AI using your own images or instructions.
- HypeAuditor. Influencers are crucial to social media marketing, and HypeAuditor is the best tool for managing campaigns that leverage influencers. Brands may use it to connect with influencers, monitor the success of their marketing campaigns, and coordinate their efforts across all the main social media sites. It's a best option for agencies and major brands since it's utilized by WPP, Kellogg's, and Samsung, among others.
- Albert.ai. Before Albert.ai, marketing was completely haphazard. Ads on Google Ads, YouTube, and Facebook are all optimized and customized with the help of Artificial intelligence. Albert's "data-powered creativity" method allows human creatives more time to concentrate on ads with greater impact. Incredible results, including a 2,930% monthly increase in leads, have been recorded by brands like Harley Davidson.
- Algolia. When dealing with a huge inventory, the search functionality is crucial to the user experience. Users may swiftly discover what they need with the help of Algolia's unique search filters. Brands such as Staples, Gymshark, and NBCUniversal utilize it, and it is popular among entertainment and e-commerce enterprises.
The Best AI Marketing Tool for Integrating Your App
Each marketing tool has its own strengths, but when you combine AI with automation, you can elevate your tech game to new heights.
- Zapier. Since this is the Zapier blog, you bet we’re going to mention it! Zapier links up with thousands of apps, including many of your favorite tools, so you can automate almost anything. You can use ready-made Zaps or craft your own from scratch—no coding needed. Zapier’s AI features make automation even smarter. For instance, you can create Zaps just by typing in what you want them to do, and the AI will handle the rest. And that’s just the beginning. Dive into all of Zapier's tool to see what else is possible.
- Grammarly. Grammarly is another fantastic app tool, especially since it works across various apps like Gmail, Word, Twitter, and Facebook. Its AI highlights mistakes and suggests fixes, which you can choose to accept or ignore. But Grammarly does more than just correct grammar and punctuation—it also helps with word choice, style inconsistencies, and eliminating redundant words.
We use a proprietary AI tool to select the best influencers based on your marketing objectives.
Best AI Marketing Tools That Are Revolutionizing the Game
Artificial intelligence (AI) is becoming increasingly important to businesses as they expand or upgrade their software. Social data is at the forefront of these marketing shifts. According to the Social Media Report, nearly all business leaders (97%) are optimistic that AI and ML will improve their ability to evaluate social media data and enhance their marketing efforts in general.
From sentiment analysis to competition analysis to content recommendation engines, human marketers are finding new uses for AI. Sentiment analysis helps with consumer feedback and crises, while engines for improved interaction with content are another use. Agile marketing and behavioral segmentation both rely heavily on insights generated by AI. Scaling your marketing efforts, integrating various marketing tasks, and streamlining workflows throughout your business are all possible with an all-inclusive AI marketing tool that fits seamlessly into your tech stack.
From sentiment analysis to competition analysis to content recommendation engines, human marketers are finding new uses for AI. Sentiment analysis helps with consumer feedback and crises, while engines for improved interaction with content are another use. Agile marketing and behavioral segmentation both rely heavily on insights generated by AI. Scaling your marketing efforts, integrating various marketing tasks, and streamlining workflows throughout your business are all possible with an all-inclusive AI marketing tool that fits seamlessly into your tech stack.
Advantages of Artificial Intelligence in Marketing
Artificial intelligence marketing technologies streamline the marketing process by taking care of mundane, repetitive jobs and automating established workflows. Human marketers will get better at using these technologies and their marketing campaigns will get better as time goes on.
AI-Powered Customization for Customers
Artificial intelligence systems excel at tailoring content to each individual consumer. These tools are essential because modern buyers expect personalized experiences across their entire buying process. Content customization technologies powered by AI examine user profiles and intent data to provide the most relevant content according to their tastes.
Using AI to Generate Content
The use of AI for content development is on the rise among marketers. As far as content creation goes, AI is useful for coming up with content ideas, making outlines, editing, and even penning social media, blog, and email copy. Human marketers are relieved of a significant mental burden since they have a foundation for their content, which they can shape to reflect their brand's voice.
Analytics with AI for Data
The use of AI is revolutionizing data analytics as well. It is capable of processing large datasets, drawing meaningful conclusions, and summarizing its findings. Sentiment analysis, in which AI sifts through data from many web platforms and a tool to determine user sentiment, is one practical app. Human marketers can use this information to keep themselves relevant and responsive by tracking audience sentiment, market developments, and their own interests.
An increase in the efficacy and efficiency of marketing campaigns is possible with the help of marketing solutions, which can standardize procedures, improve personalization, simplify human content development, and offer profound insights into data.
An increase in the efficacy and efficiency of marketing campaigns is possible with the help of marketing solutions, which can standardize procedures, improve personalization, simplify human content development, and offer profound insights into data.
FAQ
AI assists with content creation by generating content ideas, human drafting outlines, and producing written content such as social media posts, blogs, and emails. It helps human marketers by providing initial drafts and suggestions, which they can then refine to match their brand’s tone and style.
While AI can automate many tasks and provide valuable insights, it is not a replacement for human marketers. AI app tool is designed to enhance and support human creativity and strategy, allowing human marketers to focus on higher-level tasks and strategic planning.
Businesses can start by identifying areas where AI can add value, such as personalization, content creation, or data analysis. They can explore AI marketing tool and app that fit their needs and integrate them into their existing workflows. Starting with pilot projects can help assess the effectiveness of AI before a full-scale implementation.
Discover how artificial intelligence combined with human creativity can transform your influencer marketing. Contact us today!