LinkedIn
social network
+357 96 503707
Technologies
Blog
Performance
About us
Discord
Cases
Сareers
Press & Media
01.
02.
06.
03.
07.
04.
05.
Talent Management
08.
Twitter
09.
Consulting
LinkedIn
+357 96 503707
Discord
Technologies
Blog
Performance
About us
Cases
Сareers
Press & Media
01.
02.
06.
03.
07.
04.
05.
Talent Management
08.
Twitter
Consulting
09.
Influencer Marketing Agency Hype Factory
Contact us
EN
EN
中文 (中国)
中文 (中国)
ID
ID
Contact us
Influencer Marketing Agency Hype Factory

Unveiling the Stars: Discover the Top Beauty Influencers

27.05.24
6 min
Author
Date
Reading time
6 min read
Influencers and content creation industries have repeatedly shown their worth to brands. According to the 2024 Influencer Marketing Impact report, 53% of consumers turn to influencers for makeup recommendations, 61% say influencers affect their buying decisions, and 56% would even try a new social platform because of an influencer.

Trending videos such as "Day in My Life" and "Get Ready with Me" have allowed these influencers to rapidly amass huge followings. People find these videos appealing because they are genuine and easy to relate to. Because they are vulnerable about their own struggles, influencers inspire a sense of virtual camaraderie among their followers. The beauty business has always struggled with self-confidence issues; nevertheless, influencers are able to help their followers overcome these issues by being authentic.

In a marketing effort to increase interest in and sales of their makeup items, some makeup and dermatological brands have joined the marketing fray. Influencers are able to convince their enormous fan bases to purchase and utilize things because of their large fan bases. There has been a recent uptick in the practice of beauty businesses sending influencers on lavish vacations to exotic locales so that they can test out their products and create content. Many feeds and For You Pages have been inundated with this new tactic.

Leading Lights: Top Beauty Influencers in Makeup and Cosmetics

Selena began her career in acting at a young age and then moved on to music shortly after. "Rare Beauty" is the name of the makeup and beauty cosmetics line that she now owns. To showcase her new items and give other influencers a chance to meet her, she recently organized an opulent trip. Using influencer marketing, Selena has increased her brand's visibility on her Instagram and TikTok in addition to her status as leading beauty influencers.
Kylie Jenner owns a makeup and beauty cosmetics company under the name Kylie Cosmetics in addition to being an influencer. She became the youngest self-made billionaire at the age of 21, which speaks volumes about her impact, particularly in the realm of beauty.
James Charles is one of the most famous influencers in the beauty industry. He began his career as a makeup artist in his native town before swiftly amassing 23.8 million YouTube subscribers. He continued to captivate his audience and followers with a wide range of beauty looks and collaborated with Morphe to produce a makeup palette.
Famous for her nail art on her social Instagram and TikTok account, herheygreatnails, Aistė Haas is an influencer in her own right. Collaborating with companies such as Orly, Gucci, and O&J Serum, she showcases her innovative and skillful manicure designs to her over 696,000 followers.
Thanks to her innovative beauty routine, TikTok star Meredith Duxbury became an instant sensation. Her marketing method of applying foundation with 10 pumps became viral after she shocked her audience with the video. With the help of the hashtag, a plethora of her admirers and influencers attempted the move and shared their own films online.
Stay ahead in influencer marketing and social media!
Subscribe to our weekly newsletter now.

Radiant Experts: Top Beauty Influencers in Skincare

A new take on makeup instruction, Allison Turquoise is the person you need to meet. She explores ecological packaging and skincare education in her role as Director of Packaging and Formulas. Providing honest skincare advice free of commercial jargon is important to Allison.

She helps her audience make informed selections regarding skincare products by providing important, science-backed information in her Instagram and TikTok posts. Allison has distinguished herself as an authority on sustainable makeup education by excluding the fluff and focusing on the tangible advantages of products.
A native New Yorker, Danielle Gray is the makeup expert you need to get glowing skin. She provides her devoted fans with skincare advice and product recommendations on her Instagram and TikTok, which is a veritable gold mine of information. Danielle discusses a wide range of products, from commonplace necessities like CeraVe to opulent indulgences like Charlotte Tilbury Magic Cream.

Danielle Gray is devoted to assisting you in achieving your skincare objectives, post by post, using her pragmatic New York-style approach. For skincare lovers seeking to elevate their regimens, her knowledge and approachable personality make her an indispensable follower.
A holistic skincare influencer of Korean descent, Zion Ko Lamm offers a new take on the beauty industry. In her opinion, gut health is just one aspect of overall wellness that is related to skin. Zion gives helpful advice and emphasizes the significance of sun protection.

She showcases a variety of products from reputable brands such as Bioderma, Caudalie, Clarins, and more on her informative Instagram and TikTok page. Zion is the authority in holistic skincare and wellness, having been featured in prestigious publications such as Vogue and Allure.
Notable media outlets such as Byrdie and The New York Times have featured Felicia's expertise. She gives her fans helpful advice by discussing and reviewing products like SANTAL and La Mer's Lifting Firming Serum. When it comes to skin and beauty cosmetics, people go to Felicia Walker, thanks to her extensive background and prominent position in the field.
The 38-year-old Mario Dedivanovic has more than 10 million Instagram followers; he is the creator of the TV program "The Master Class" and an ambassador for Anastasia Beverly Hills. He has demonstrated his mastery of the beauty makeup sector through his partnerships with companies such as Marc Jacobs and Cover Girl.
Learn about technology we use to find your perfect influencer

Glamour Gurus: Top Beauty Influencers in Haircare

Ali Noskowiak has been a big advocate for healthy hair since December 2018, and she's now a trusted source for hair enthusiasts. On her Instagram and TikTok, you'll find loads of handy hair tips, product recommendations, and easy-to-follow guides for different hairstyles. Ali's not afraid to share innovative tricks like "Wet plopping," a technique that helps with product absorption and taming frizz while defining curls. Another gem? The "bowl method" is perfect for creating defined curls. Ali's down-to-earth approach and wealth of curls and wisdom make her the ideal companion for anyone looking to step up their curls care game.
Jamie Lyn Vandenberg is your go-to gal for all things hair, especially when it comes to special occasions. Whether it's weddings, proms, or parties, Jamie's got expert styling advice to make your hair dazzle. Her Instagram and TikTok are packed with inspiration for finding the perfect hairstyle for your big day or any memorable event. Plus, she's all about recommending top-notch makeup products featuring brands like Raw Sugar and Love Amika. Anyone wishing to flaunt a stunning can depend on Jamie, thanks to her skill at creating hair masterpieces and her recommendations for beauty and makeup products.
Torie Bliss is an influencer who effortlessly blends boho vibes with a hint of edge. Her Instagram and TikTok is a treasure trove of tutorials and inspiration, perfect for anyone wanting to up their hairstyling game. But Torie's not just about hair; she also offers online bridal education through @torieblissedu.
Breanna Cohoon, a seasoned hairstylist from California, is your go-to for color, extensions, and bridal hair. Her Instagram and TikTok showcases her talents, especially in creating dreamy wedding hairstyles. Brides-to-be can find a wealth of inspiration in Breanna's Instagram posts, where she shares various styles and techniques. With her expertise and focus on making brides look their best on their special day.
Eva Pautov is a versatile content creator who serves up a mix of tutorials, fashion tips, and home decor ideas. Her Instagram is a haven for style lovers, offering a diverse range of content. In addition to her roles as a wife and mother, Eva owns @shoppaucreations, adding an entrepreneurial twist to her portfolio. Whether you're looking for trendy hairstyles, fashion inspiration, or home decor tips, Eva's got you covered with her valuable insights and cool braiding techniques.
Launch your next campaign with beauty influencers with us

Scent Savants: Top Beauty Influencers in Fragrance

Rashad Little is an influential figure in the fragrance industry on Instagram who posts frequently about style, perfumes, and daily living. With over 600,000 social Instagram followers and another 687,00 TikTok followers, he possesses an enormous following. In his social Instagram bio, Rashad features links to shop his ensembles, and he partners with the scent company Insanity HQ.
Influencer Petra Mocanu has over 420,000 Instagram followers and over 200,000 TikTok followers; she specializes in dermatological, makeup, and fragrance. In her social Instagram bio, Petra promotes a number of perfume brands and links to their products.
Up-and-coming fragrance influencers, Professor Perfume is well-known for his social insightful critiques and extensive understanding of fragrances. Fragrant lovers who listen to him and follow his advice have become his most devoted fans.
Another up-and-coming influencers in the perfume industry, Fragrance Knowledge, is well-known for its educational content and infectious enthusiasm for perfumes.

The key to these scent influencers meteoric rise to fame is the consistently high-quality and entertaining content they provide. They establish credibility by being open and honest about their thoughts, feelings, and experiences with fragrances. Their massive fan bases demonstrate the social impact that influencers may have on the fragrance industry.

FAQ

Elevate your beauty brand with HypeFactory. Partner with top beauty influencers to amplify your reach and engage millions. Click here to get started!