In the world of social media marketing, engagement rates are like the gold standard. They're the way we measure how well people are tuning in to what we're putting out there. You see, when it comes to any social media marketing gig, figuring out what's considered a good marketing engagement rate can be a bit tricky. With all the different platforms and measurements flying around, it's easy for marketers to get a bit lost.
So, what exactly is this engagement rate thing? Well, it's like a report card for how lively your audience is when it comes to interacting with your stuff. The way folks engage can vary depending on which social network you're on. In this article, we're going to break down what a good engagement rate looks like on each platform and share some tips on how you can boost yours.