show that about 80% of the people in the UK who use the internet regularly have participated in some form of social gaming. 55% of these gamers consider themselves male, while 45% consider themselves feminine.
The demographics of the UK's social media gaming community are skewed younger. In one poll, 28% of respondents between the ages of 16 and 30 admitted to having played a social media pastime, compared to 16% of respondents between the ages of 35 and 54 and 8% of respondents aged 55 and up.
The so-called 'hardcore gaming' audience, or those who play console games frequently, are not typically thought to be individuals of social media playtime. However, studies tend to challenge this assumption. More opportunities for authentic social media contact in activities will be rewarded by better engagement, a vital metric as subscriptions and purchases become creators' principal revenue streams, both now and in the future.