After you have defined your audience's demographics in terms of age, gender, and the topics in which they are interested, it is time to search the key social influencer in your field and identify how it will help your company. There are a lot of choices for locating the individuals whose opinions you value.
Use your platform's built-in search functionality for specific accounts or tags, like Instagram or YouTube.
Search the web for lists of good potential advertisers you can collaborate with. There are already some well-known brands in your market. Find for thought leaders who write on your topic and search some related blog posts, rankings, and case studies. If the first two methods of finding influencer have failed, you can always give influencer marketing platform a shot. Several of them can find influencer by searching for various terms. To find relevant influencer, just search for keywords or hashtags like "style," "beauty," or "wellness" and scroll through their posts and profiles.