As a result of YouTube's development into a multi-format hub, content makers now have more opportunities to reach their consumers than ever before in Southeast Asia. YouTube has a lot of different ways for people to make and watch films. It includes short videos on mobile, live streaming on desktop, audio-first content, and linked TV. YouTube announced that its Shorts content library would be playable on TVs and gaming consoles, giving viewers a new way to watch their favorite bite-sized content videos without leaving the couch.
Because of its adaptability, producers can use any device or content format they see fit. With a daily view count that has quadrupled in the past year to an average of 30 billion, YouTube Shorts has become a significant player in the online video content industry. It represents a change in how people consume media, as they are now more likely to switch between long and short-form content within a single platform, such as YouTube. The Daily Ketchup Podcast, from Singapore, has had 3 million views and 31,000 subscribers in just one year. This shows how quickly the podcasting content genre is growing on the platform in Southeast Asia. An all-time high of 147,000 viewers watched the show's most-watched episode.