The online realm is rapidly evolving, and the metaverse has emerged as the next frontier of human interaction and social exploration. In this interactive landscape, a select group of influencers has risen to social prominence, shaping the it's culture, trends, and possibilities. Discover the top 15 metaverse influencers leading the way into this exciting digital frontier.
In the Asian metaverse, Rozy Oh is a top influencer who emerged in 2020. Rozy Oh, crafted by Korean media company Sidus Studio X, is known as the "Expression Specialist." She collaborates with top fashion brands, including Calvin Klein, and often shares the social spotlight with celebrities and athletes. Her success underscores the impact of subtle changes in an influencer's expression on captivating the target audience.
Lil Miquela, widely recognized as the foremost virtual influencer, stepped into the metaverse in 2016, quickly amassing a colossal social following. She embodies a 19-year-old persona with Brazilian and Spanish roots, celebrated for her musical talents, all meticulously crafted by the creative minds at Brud, an innovative company based in Los Angeles.
Lil Miquela's claim to fame extends beyond her virtual existence. She is a prominent advocate for top fashion brands, notably Prada, and lends her voice to significant social causes, such as the Black Lives Matter movement. In addition to her online presence, she frequently graces real-world events, mingling with A-list celebrities. Most recently, she made waves at Coachella, where she hobnobbed with Diplo and Millie Bobby Brown.
Lewis Hiro Newman is celebrated as the first celebrity virtual human avatar, based on the well-known Japanese actor, inventor, and businessman Hiro Mizushima. Designed to excel in multiple fields, he recently launched his brand with top plans to impact the music, art, and fashion industries globally. Although currently considered a micro-influencer with just over 7,500 followers, his influence and popularity continue to grow in the metaverse.
Shudu, the brainchild of British photographer Cameron-James Wilson, stands as a trailblazing figure—the world's inaugural digital supermodel. Her emergence in 2017 created a significant buzz, notably when the renowned luxury fashion brand Fenty mistook her for a living, breathing model and shared her Instagram post.
With an Instagram following exceeding 239k, Shudu's striking high-fashion appearances and poised poses have cultivated a burgeoning community of admirers. Her collaborations with illustrious fashion houses are poised for remarkable expansion in the forthcoming years.
Lucy, a virtual influencer from South Korea with over 100k followers, was developed by Lotte Home Shopping to promote their products in the metaverse. She is famously presented as "forever 29 years old," embodying an ageless model with a backstory rooted in industrial design. Lotte Home Shopping created Lucy to inspire the public to pursue their goals, showcasing how businesses can use virtual influencer to foster goodwill with their target demographic.
Benito Pagotto, a non-avatar influencer, is gaining prominence in the metaverse. As a co-founder of RTFKT, a company creating NFT sneakers, apparel, video games, and collectibles, he's garnered nearly 20k Instagram followers. His 3D-rendered artwork exemplifies the boundless creativity this world offers, highlighting the limitless possibilities of 3D technology.
Maya, the first brand ambassador for the well-known brand Puma in Southeast Asia, has successfully launched the Puma Rider shoe. Her following has surpassed 7k followers, and her Instagram hints at her tendency to push the envelope in fashion.
Daisy, a virtual influencer created by the Yoox Net-a-Porter Group, draws her visual inspiration from actress Hannah Gross. Based in Milan, Italy, she's featured prominently in commercials, particularly for Calvin Klein and Tommy Hilfiger. While Yoox has primarily used Daisy for their campaigns and hasn't given her a dedicated social media account to gather followers, she continues to thrive as a virtual influencer.
Shearsy, a VR enthusiast, creates captivating content featuring diverse games and characters. His recent videos delve into the realms of Star Wars, Spider-Man, Moon Knight, and more. If you're new to the gaming scene, Shearsy is your ideal companion. His comedic timing and entertaining reactions set him apart in a world where viewers spend hours watching gaming content. Shearsy can inspire thousands of followers to embrace new products with just one video review.
Diego Borgo breaks from the traditional mold of virtual avatars, as he's a real-life influencer deeply entrenched in the metaverse. He serves as a Web3 ambassador, NFT collector, and brand advisor. Diego organizes conferences, workshops, and master classes and offers consulting services on NFT native and projects. His enthusiasm for technology is evident in his advocacy for its expansion. Businesses new to the metaverse would be wise to follow Diego Borgo to learn how to impact the interactive landscape significantly.
Logan Theobald, a human influencer with over 6 million followers, dominates the metaverse with his hunger for gaming. His claim to fame lies in Beat Saber VR game videos, but he doesn't stop there. Logan explores various VR-required games and introduces his fans to cutting-edge products. His popularity has attracted the attention of gaming and sports companies, including the dynamic beverage brand Liquid Death.
Kyra, India's first virtual influencer, was brought to life by TopSocial. Hailing from Delhi, she's a 22-year-old model passionate about travel. Her social media posts showcase landmarks worldwide, earning her over 200k followers. Kyra is often seen savoring exotic cuisines against stunning backdrops or practicing yoga by the pool, promoting general wellness. Her potential partnerships as an influencer are limitless, as she embodies the life many young people aspire to lead.
Kizuna A.I. reminds us that the metaverse defies human norms. As an anime-modeled influencer, she embarked on her journey as a top YouTube sensation and has since graced TV shows and commercials and ventured into the music industry. Kizuna and avatars like her redefine the limits of realism. They offer companies an opportunity to promote their brand in a surreal, captivating interactive world setting transcending human form.
Meet Mike, a real-world enthusiast dedicated to demystifying the metaverse. His user-friendly video content on VR and tech-related subjects makes him your go-to source for understanding this frontier. Alongside his team, Mike co-hosts the "FReality Podcast" and maintains a thriving presence on Twitter and Instagram, showcasing VR tech and offering insightful reviews. Discover Oculus setup tips, top games, and more in his beginner-friendly videos.
Ben Armstrong, popularly known as Bitboy Crypto, is your go-to expert for the latest updates on Bitcoin and cryptocurrencies. His YouTube channel is a treasure trove of cryptocurrency news, project evaluations, and trading insights. Ben provides invaluable guidance, forecasts, and strategies for this interactive realm as businesses and brands explore opportunities.
What is the Metaverse?
The metaverse is a rapidly emerging realm that blends augmented reality, virtual reality, and various digital spaces into a vast interconnected universe. It's a place where people worldwide can meet, collaborate, and immerse themselves in a boundless landscape.
This ecosystem is a collection of interconnected spaces, offering endless opportunities for exploration, social interaction, creativity, and even business endeavors. In the metaverse, individuals can adopt avatars and navigate a world with almost limitless potential. This erases the lines between the physical and digital worlds, revolutionizing experiences across gaming, entertainment, education, healthcare, and more. It's poised to redefine how we interact with this sphere.
The Metaverse Influencer Marketing
In the metaverse, traditional advertising takes a backseat as consumers crave authentic experiences and connections. Influencer have stepped up to fill this gap, guiding users through the virtual world, showcasing the latest virtual experiences, and helping brands reach their target audiences in innovative ways.
Metaverse influencer marketing is not confined to a specific niche; it encompasses a wide spectrum of online interests, from fashion and gaming to technology and interactive exploration. The power of influencer lies in their ability to create meaningful engagements within this landscape.
How We Rank These Metaverse Influencers
The process of choosing the most influential figures is a meticulous one, considering various critical factors. These include an influencer's follower count, reflecting their reach and engagement rates, signifying their effectiveness in connecting with their audience, the quality of their content, which sets them apart, and their impact on discussions and trends within the landscape.
In the ever-evolving metaverse, our rankings strive to capture an influencer's current influence while acknowledging their potential to shape its future. Continuous evaluation and updates ensure our rankings remain a true reflection of this dynamic landscape.
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Top Reason to Work with Metaverse Influencers
Let's explore the compelling reasons why partnering with metaverse influencer is a game-changer:
Precise audience targeting
Metaverse Influencers For A Digital Future
Over the past decade, the world has witnessed the transformative power of influencer and their vital role in raising brand awareness for businesses. This symbiotic relationship between influencer and brands is now evolving within this immersive digital landscape..
As this emerging digital realm continues to unfold and diversify, brands must adapt their strategies to achieve their marketing objectives. Embracing partnerships with an influencer may seem unfamiliar, but it represents an exciting and innovative approach that both you and your company should explore. Virtual reality, once considered a distant possibility just a decade ago, has firmly established itself in the business world. Explore how this groundbreaking technology can work for you, just as it has for countless others.
Frequently Asked Question
The metaverse is a collective virtual shared space that brings together augmented reality, virtual reality, and various digital realms, allowing people to interact, work, play, and create in an interconnected world.
A metaverse influencer holds significant influence within the interactive realm, making them valuable partners for brands looking to connect with a digital-savvy audience and navigate the intricacies of the metaverse.
Influencer rankings are based on factors such as follower count, engagement rates, content quality, and their impact on discussions related to the virtual realm. The rankings aim to reflect an influencer's current influence and their potential to shape the future.