They Really Rule the Hearts: Top Influencers of 2025

Instagram and TikTok digital storytellers have become true style icons, collaborating with famous fashion houses and launching their own clothing lines.

Chiara Ferragni is an Italian entrepreneur and famous blogger who has built a global presence through her Instagram account. She focuses on fashion, lifestyle, and family moments with over 29 million subscribers.

Mikayla Nogueira is a leading beauty influencer with over 16 million subscribers on TikTok. She is known for her engaging makeup tutorials, honest product reviews, and relatable lifestyle posts on TikTok.

Mrunal Panchal is a prominent Indian lifestyle creator recognized on Instagram. With millions of fans, she collaborates with major brands like Maybelline, Sony LIV, and Triller, using her account for effective marketing and promotions.

Health and wellness have become synonymous with success on media platforms like TikTok. Many people want to look better and thrive, making digital creators in this space extremely popular and suitable for marketing.

Charli D’Amelio is a TikTok superstar whose dance and lifestyle videos have attracted over 150 million subscribers, making her one of the platform’s most influential people and a favorite among Gen Z.

Richa Gangani is a leading wellness opinion leader on Instagram, sharing expert advice on nutrition, fat loss, and healthy lifestyle transformations with over 1.6 million followers.

Emma Chamberlain is a top digital creator who uses Instagram to share authentic lifestyle content. She has built a powerful personal brand and leverages her presence to drive engagement and set trends in content-driven marketing.

These trends are always in the spotlight, and creators in these fields are regarded as experts by their fans.

PewDiePie shares behind-the-scenes content on Instagram, offering a look at his life as a leading gaming creator, including setups, personal projects, and moments inspired by his passion for video games.

Austin Evans creates engaging materials on Instagram, highlighting his passion for gaming and the latest tech. He offers insights into custom PC builds, reviews, and creative experiments.

Pokimane shares video and photo on both Instagram and TikTok, focusing on gaming and tech. Her behind-the-scenes glimpses into her life as a top TikTok creator make her a favorite among fans of both platforms.

These themes remain widespread as people seek inspiration for their next holiday and ways to make the most of their trips.

Eva zu Beck shares inspiring travel and adventure content on Instagram, encouraging her subscribers to explore wild landscapes, embrace bold journeys, and experience the thrill of adventure.

Murad Osmann is known for his iconic #FollowMeTo series on Instagram, inviting millions of followers to explore breathtaking destinations through visually stunning, story-driven photography.

On Instagram and TikTok, you’ll find both those who love to cook and those who enjoy watching others create delicious meals.

Nara Smith shares creative food and culinary content on both platforms. Her engaging recipes and home-cooked meals have made her a standout voice in the online food community and a valuable person for marketing.

Jessica in the Kitchen focuses on vibrant, simple, and delicious vegan recipes. Her approachable cooking tips inspire people to enjoy plant-based meals every day.

Saving the planet’s resources for future generations is more important than ever. Many digital creators have built their careers by addressing significant global issues on Instagram and TikTok.

Leah Thomas champions sustainability, sharing content that promotes intersectional environmentalism and inspires her audience to pursue eco-conscious, justice-driven change.

Aja Barber uses Instagram to examine the intersections of fashion, ethics, race, and justice, inspiring systemic change and conscious consumerism.

Max La Manna shares accessible, zero-waste cooking and sustainability content, encouraging his audience to reduce food waste and make a positive public impact through everyday choices.

In 2025, companies should focus on building long-term, values-driven partnerships with opinion leaders rather than relying on one-off campaigns. It’s essential to collaborate with creators whose posts and audience genuinely align with the brand’s ethos.

By using AI for influencer selection and campaign optimization, brands can achieve hyper-personalized targeting and foster deeper engagement.

This approach goes beyond simply counting followers, allowing brands to assess authenticity and performance more effectively. Additionally, integrating influencer-generated content across multiple channels—whether social, paid, or even offline—helps maximize reach, strengthen community engagement, and position influencer partnerships as a core pillar of modern marketing.