Artificial intelligence has been a hot topic amongst professionals in various fields. A massive news and information content network driven by AI has been operational in China for seven years, while foreign giants like Facebook and Google develop their first AI-bots.
Literally, "Today's Headlines" (Toutiao) translates to "Jinri Toutiao". With 108.2 million DAUs, it is China's most popular platform app for making and sharing mobile content. A large majority of Toutiao's users (18–30) fall into that age range. About a third (37.2%) of adults in the United States live in first- or second-tier cities and work as freelancers, self-employed people, or business owners. Because of these features, Toutiao is a great place for business-to-business (B2B) advertisers to showcase their wares.
Influencers current targeting options for Toutiao ads include narrowing in on users based on their gender, age, interests, location, the time of day, the weather, their profession, the brand of phone they use, the carrier they are subscribed to, the operating system they use, the brand of phone they have, and the Internet service provider they use. There are currently 11 different Ad formats, such as full cover opening advertisements, feed Ads, local or category channels, and so on, and three different ways to bid on them (set time period, assured delivery, or the conventional programmatic bidding strategies).