Top 15 Influencer Marketing Campaigns: Lessons From the Best

In 2020, the "67 Shades of Dior" brand campaign by the renowned cosmetics brand Dior established a new benchmark for diversity and inclusion. Promoting their best Forever foundation range—which is available in 67 hues to accommodate a wide range of skin tones—the brand campaign emphasized the value of diverse beauty.

In order to generate excitement for the collection brand campaign, Dior selected 67 famous individuals, one for each of the brand color palettes. They posted one piece per day for 67 days, sharing material that Dior republished on their networks. This method increased their brand engagement by 120% and produced over 1.85M impressions, all while showcasing the variety. Dior reached a potential audience of 2.66M by repurposing 72% of their 290 pieces of brand material on their social media platforms.

Among the many internet mattress retailers' campaign, Big Fig has established itself as an authority on plus-size mattresses. Big Fig's marketing campaign revolves around plus-size artists who promote body positivity and self-love.

Niche items like theirs do well with specific consumers, so their strategy makes perfect sense. The authentic and relatable campaign is made possible by the creators they collaborate with, who naturally blend their interests in wellness or fashion with body positivity.

Getaway House provides urbanites with a means of reconnection with nature through the rental of small cottages in rural parts of the United States. Every cabin is spare yet comfortable, with standard amenities like a cell phone safe and a bed by a big window.

Thanks to the idyllic location of their cabins, influential individual play a significant role in Getaway House's marketing campaign. In a campaign to promote inclusivity and demonstrate that everyone deserves a calm vacation, they join forces with a broad collection of creators.

The Penguin Random House imprint Penguin Teen is well-aware that its target demographic of young adults uses the recommendation app on social TikTok. They took advantage of this by having South Asian content creators on #BookTok promote the book All My Rage.

The story's South Asian-American characters were able to connect with readers through this marketing. Many TikTok users were encouraged to share their own reviews by influential individuals, which resulted in hundreds of thousands of views on social media.

Credit card marketing is not often flashy, but CapitalOne is trying to change that using influencer marketing. They promote the benefits of their Rewards program and the social impact of their brand company by teaming up with famous artists like Martha Stewart and influential artists like Whitney Port.

For example, 93% of Whitney Port's followers are female, and 59% are in the 25-34 age range. By doing so, CapitalOne is able to reach their target audience in an authentic and interesting way.

Unboxing and cooking videos featuring HelloFresh meal packages are sure to be hit with viewers. They collaborate with a wide range of creators for affiliate brand marketing and have featured celebrities on their channel.

As demonstrated by an ASMR video that garnered 65,000 views in three days, influencers' campaign technique permits them to personalize the material. Their ability to adapt allows them to communicate effectively with a variety of audiences.

In 2021, Coca-Cola launched the #SharetheMagic campaign on TikTok, with a focus on creators of color. As part of the campaign, they collaborated with musician Khalid and dancer Jalaiah Harmon to develop a new dance challenge.

Coca-Cola positioned itself as an advocate for different artists and showcased a spectrum of abilities when it allowed other producers to join in utilizing Khalid's song. In addition to generating interest, this campaign introduced Coca-Cola to potential new businesses and campaign associates.

In 2020, the collaboration between Dunkin' Donuts and TikTok artist Charli D'Amelio was a huge smash among Generation Z. As a result, they partnered with other best TikTok advocates and collaborated on other drinks.

Major hits frequently result from this marketing campaign. Example: in 2020, an influencer, Zachariah, was in a TikTok video that heralded the comeback of pumpkin-flavored drinks from Dunkin' Donuts. The video received over 311,800 likes and 16.8 million views.

With the help of astute influencer marketing and user-generated content (UGC), the worldwide watch company Daniel Wellington went from having just $20,000 to having $228 million in just three years.

Instagram started giving free watches to influencers in 2010, when the app was still in its early stages. They contacted any and all artisits with engaged fan bases, including models and painters. Paula, a Warsaw-based content developer, for instance, told her 30.7,000 followers all about she loves Daniel Wellington. Many advocates and celebs started purchasing the best watches only to be featured with the hashtag #DWPickOfTheDay after the brand's user-generated content campaign took off. Their website featured genuine customer content, which added to its attractiveness.

Influencer marketing was a game-changer for Calvin Klein. They collaborated with Justin Bieber, who had more than 150 million Instagram followers in 2014, to launch the #MyCalvins campaign.

A video on YouTube launched the campaign and has now amassed over 10 million views. They asked followers to post photos of themselves wearing Calvins and use the hashtag #MyCalvins. Kendall Jenner and Shawn Mendes are just two of the many famous faces who have since become involved, contributing to the campaign's meteoric rise to fame.

Supercell, a mobile game developer, heavily relied on influencer marketing for the launch of Brawl Stars. Prior to the game's launch, they collaborated with ten YouTube mobile celebs to generate buzz. They began by sharing an enigmatic photo on social media without a caption, which sparked interest and discussion. The hashtag #DontKillBrawlStars quickly became the subject of internet jokes, conspiracy theories, and petitions. A video announcing the game's worldwide release on YouTube garnered more than 4 million views. The campaign had a more authentic and community-driven vibe since it did not rely on famous celebs but rather on micro-influencers who had already played their prior marketing games.

For their "Quest for Craft" YouTube series, whiskey producer Balvenie teamed up with content creator Questlove. They ran this ad campaign to promote their Single Malt Scotch Whiskey, which they claim is the best whiskey made by hand.

Aspiring creators are the focus of the series, which aims to foster personal and cultural development. The creative process from good to outstanding is explored in the series by Questlove. Even though it is in its second season, it still has interviews with famous people like Kenan Thompson and Fran Lebowitz.

The "Buy Better, Wear Longer" campaign was introduced by Levi's to emphasize the company's dedication to sustainability. They joined forces with eco-warriors and influential members of Generation Z, such as Jaden Smith and Xiuhtezcatl Martinez. Using these individuals was a great choice for spreading the word because Gen Z is all about sustainability.

A number of YouTube videos were part of the campaign, in which the influencers discussed their personal experiences and urged viewers to give careful consideration to the products they purchase.

The popular coupon browser plugin Honey Honey has used influencer marketing to great effect on social media, particularly YouTube. They sponsored sixty-three videos in 2020 in partnership with fifty-six individuals. A unique "Join Honey" link was provided for each influencer's audience to utilize. The innovative placement of Honey's 60-second advertisements within the films, as opposed to their usual placement at the beginning or conclusion, was what set them apart.

If you want to see how Honey convinces the audience to use their service, go no further than this entertaining video that Mr. Beast created; it has over 2 million views.

ABSOLUT Vodka developed brand campaign that activated influencers with a focus on the audience and the world. At the 2020 Influencer Marketing Awards, it took home the gold medal for Best Food and Drink Campaign, proving how successful it was.

The brand campaign, which ran for more than eight months, showcased influential people who are strongly committed to environmental protection and LGBTQIA rights. The influencers chosen by ABSOLUT are known for their daring style and their unwavering dedication to environmental and human rights protection.

It aimed to create a buzz, increase ABSOLUT's visibility, and encourage more social participation by starting interesting discussions online.

From these examples, it’s clear that when influencer marketing is done right, it can be incredibly powerful. People are now looking to celebrities who share their interests and values, not just celebrities or people they know personally.

You may expand your brand reach, strengthen your reputation, and increase your visibility by partnering with the ideal influencer. Now that you have the knowledge and tools from this fruitful initiative brand campaign, you can fully utilize influencer marketing to your advantage. Your brand will soar if you identify the right influencer to work with your brand campaign.