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Top Plant Influencers of 2024
20.10.23
5 min
Author
Date
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5 min read
Let's face it – we could all benefit from spending more time offline and in the great outdoors. The advantages of being in nature are seemingly limitless, ranging from providing our eyes and skin with Vitamin D to breathing in fresh air and enjoying the mood-boosting effects of natural greenery, all of which come with no real drawbacks. The only downside is that most of us primarily worked indoors. Nevertheless, here come the influential gurus – who share stunning content featuring, you guessed it, flowers and crops. These profiles are guaranteed to rejuvenate your mind and serve as an instant "palette cleanser" for your social media feeds, which might be overwhelmed with pictures from your Santorini vacation this summer.
Botanical Trendsetters: Plant Influencer Power List
To help you embrace the autumn spirit, the top 10 influencers focus on incorporating vegetables, flowers, gardening, and more into their lives to uplift their spirits. Feel free to explore their content, gather motivation, and infuse these lovely elements of nature into your own home or garden.
Summer Rayne Oakes is an influencer and well-qualified to lead her marketing houseplant masterclass on YouTube. She also imparts plant-related advice, identification tips, and general botanical knowledge through her content. Join her 229K media followers as she guides you on marketing tasks like repotting a Quesnelia marmorata, planting a river birch tree, or making the call on whether you need a grow light.
2. Planterina
Planterina, an influencer, offers insights into which crops thrive in water and how to care for a Hoya Carnosa Hindu rope plant, among other plant-related topics. Suppose you're curious about propagating aloe vera or want to know which inside crops grow the fastest.
Boasting over 323K followers, a marketing influencer on Instagram. Her feeds showcase the vibrant hues of the Pink Princess Philodendron, the pendant chandelier-like silhouette of the Cotyledon pendens, and the captivating spirals of the Albuca concordiana. Don't miss the mesmerizing video of the Black Magic Colocasia reacting to water.
If you revel in the sight of plant-filled apartments, houses, and patios almost as much as you cherish your greenery, their Instagram channel is a visual delight. Their account showcases spaces adorned with botany, from bathrooms and porches to kitchens and staircases. Join the 314K followers who find joy in this display of the most beautiful indoor and outdoor spaces from around the world.
5. Benjamin Le
Benjamin Le is an influencer who grew up cultivating fruits and vegetables alongside his father and decided to pursue his passion by majoring in environmental studies. Today, this enthusiast shares his expertise on plant care, display, terrariums, and grow lights across various social media platforms and marketing. His YouTube channel alone boasts 134K subscribers who enjoy tours, diverse projects, and his enlightening "Plant Diaries" series.
With 127K followers, this influencer marketing draws people in with captivating, vibrant, and often unusual greenery and engages them with valuable tips. It also has touching memes and entertaining videos for garden lovers. Whether you view gardens as a form of art, a source of sustenance, or a near-obsession, you'll find a welcoming community on this feed.
7. Ashley Anita
Ashley is a well-known influencer on YouTube. Her channel is exclusively dedicated to all greenery-related things: garden shopping, hauls, tours, and more. The channel features a variety of playlists, including her "Houseplant Care 101" series, repotting videos, and insights into plant trends from the Tropical Garden International Expo. Whether you're a novice looking for advice on easy-to-grow crops and vegetables or an experienced gardener delving into rare species, Ashley's online presence provides knowledge, information, and entertainment to nurture your love for nature.
If you're seeking design inspiration and plant-related humor, House of Plant Lovers on Instagram is the ideal destination; this account, with 822K followers, is a hub for those curious about propagation methods, collection displays, leaf-dusting routines, and the art of rationalizing the urge to acquire more house flora.
Meet David, the marketing influencer behind Plant Fever, an Instagram channel boasting 52.8K supporters who join him on shopping adventures and explore crop containers and related accessories. David also shares images and videos of his ferns collection, which brings him immense joy that is sure to be contagious to those who follow his journey.
Despite its name, you're likely to stumble upon a few outdoor spaces adorned with green places on this Instagram account. However, the majority of the content showcases stunning indoor areas with a wide array of potted crops on the floor, hanging from the ceiling, and even climbing the walls. This account offers a wealth of motivation and creativity for arranging plants in smaller living spaces and sparks creativity for accommodating all your beloved leafy companions.
Do you need help with your influencer marketing strategy?
Green Thumbs Up: The 10 Best Botanical Trendsetters on Instagram
The Plant Shoppe isn't just your average store. It's your go-to destination for a thoughtfully curated collection of indoor crops, pots, flowers, and accessories, in addition to a wide range of daily and custom floral arrangements and marketing gifts. If you're in need of inspiration for green care, Plant Shoppe's influencer is a valuable resource.
As Arizona's premier plant nursery, Desert Horizon Nursery is a locally owned and operated establishment that caters to all your landscaping requirements. Their unparalleled selection of veggies, pottery, and fountains will fulfill your landscaping needs.
3. Yamira
Yamira, a leading botanical influencer, takes immense pleasure in nurturing and learning about various agriculture. She draws inspiration from tropical and exotic plant varieties. As a plant enthusiast, she believes she can bring solace and comfort to everyone, making home a sanctuary of love.
4. Fern
If you enjoy exploring plant-filled apartments, Fern's feed is a treasure trove of indoor inspiration and a visual delight for enthusiasts.
General Pumice Products is a proudly American marketing company headquartered in Southern California. They are committed to providing environmentally friendly and ethically sourced pumice. Their goal is to fully satisfy each of their customers by delivering top-quality products and services. On their social media account, 86.1K supporters gather to find inspiration and ideas from various bloggers.
6. STUMP
STUMP's primary mission is to educate and empower their customers so they can effectively nurture and maintain their flora. They are enthusiastic about building relationships with clients and sharing their expertise in selecting flora that will thrive in their living and working spaces. As an Instagram influencer, STUMP has garnered a following of 41.9K.
The ZEN Succulent is a local plant and gift shop with two locations situated in the heart of downtown Durham, North Carolina, and Raleigh, North Carolina. It is entirely owned and operated by women. The ZEN Succulent's core purpose has always been to promote life, joy, and inspiration through veggies and flora and thoughtfully crafted gifts sourced from local and regional artisans across the United States.
Do you want to find the best influencer for your campaign?
We created this executive guide to help you in finding best influencers fo your campaigns.
We created this executive guide to help you in finding best influencers fo your campaigns.
8. M'Kenna Joe
M'Kenna Joe is an emerging influencer with a deep passion for gardening. A quick glance at her profile will draw you into a captivating world of houseplant enthusiasm that will keep you scrolling for more.
Seana and Yair, once notorious plant killers, have transformed into successful bloggers. After years of developing their expertise, they are now dedicated to assisting fellow enthusiasts who may have had similar struggles. At Tierra Sol Studio, they create resilient, hand-grown plants, craft custom ceramics for each plant's specific needs, formulate their own soil mixes, and provide signature sands that slowly release water to the plant roots. They also provide easy-to-follow cultivation guidelines for each type.
10. Sacred Elements
Founder Karina Aldredge, driven by a desire for moments of peace and connection, crafts Sacred Spaces in her own home and around the world. She teaches the art of flourishing in a new way by connecting with nature daily from within your home, surrounded by green plants, flowers, the elements, and life. Her work reminds us of the interconnectedness of people and the planet.
Bottom Line
Engaging with Green Gurus can be a significant catalyst for your brand's rapid growth. These influencers are deeply dedicated to their craft, boast a substantial following, and excel in interacting with their audience. Take the time to explore their profiles and consider collaborating with them to help you achieve your objectives.
FAQ
A plantman is an enthusiastic and informed gardener (amateur or professional) who shares plant care tips, latest herb acquisitions, displays, and other information with others.
Selling flowers online is an unquestionably dependable source of revenue. However, keep in mind that many enterprises require time to turn a profit. To succeed, you must be patient and consistent.
According to Insider Intelligence, nano-influencers, or internet influencers with fewer than 5,000 followers, are the fastest-growing area of influencer marketing spending, with a 220.5% development over the past year.
Ready to take your plant-loving journey to the next level? Join us at HypeFactory, and let's unlock a world of botanical wonders. Your botanical paradise awaits!