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Influencer Marketing Agency Hype Factory

Role of visuals in Influencer Marketing Campaigns

The burning question for all marketing teams is what social media content generates more customer engagement and increases brand awareness and sales as a consequence? Most information conveyed in the human brain is visual. Around 65% of people are categorised as visual learners.

That is why brands use catchy, memorable visuals to communicate with customers and deliver the company's messages. Strong visual content on social networks gives people a reason to engage with posts. More than 500 million pictures are shared daily on Instagram. For that reason, social media platforms are polishing their features to enhance customer satisfaction through visual content.

The world is diverse and multi-faceted, and there is no way to give a recipe for perfect visual content. What works for one brand does not work for another. And vice versa. It is essential to focus on positioning the brand identity and its key message and strengthening it with visuals. Then it will work. We can see a lot of entirely different influencer marketing campaigns. They are unique. They are different. They are successful. An example of aesthetic content can be the influencer marketing campaigns of Daniel Wellington or Levi's. High-quality photos, videos, impeccable pictures, and an inspiring message unite those advertising companies. Or original and hilarious campaigns from Dunkin' Donuts or Benefit Cosmetics. Their basis is funny short videos as if this is a quick tip from a best friend. It is also essential to note expert positioning (like the Audi brand) or bold statements in promo (for example, Nike).
A successful branding campaign always relies on visuals. A few factors contribute towards determining how successful a branding campaign can get or whether it will succeed in the first place.

  1. A visual to build and support a brand. The right influencer marketing campaign helps differentiate a promoted company from competitors. And perhaps even more importantly, advertising placement has to support the brand, communicate messages to the target audience visually and keep the name in customers' minds.

  2. A visual to create a better message. There is an old saying, "A picture is worth a thousand words". Visual is essential for a business that wants to make a long-lasting impression. Moreover, the message companies want to communicate should also be creative, ingenious and outstanding.

  3. A visual to support company messaging. The brand's intent and purpose should become self-explanatory without using hundreds of words. Everything from the colours to the kind of layouts must support the brand. It plays a fundamental role in uniquely communicating a company message.

  4. A visual to сapture the attention. Memorable integration is a must because it is an excellent tool for producing a great marketing message. It definitely will increase consumer engagement and achieve results.

  5. A visual to be in line with the audience. It is essential to remember to keep a target market in mind and use visuals and images that are eye-catching and resonate with the audience.

A successful influencer marketing campaign can be implemented only based on the team's extensive experience and understanding how the market works. It is not just a photo or a video. It is the whole story behind the advertising placement. A 100% relevant visual creates the synergy between the brand, the influencer, the product, and the user who sees the integration. A visual that captures and translates the right key message of the brand, a visual that is louder than any text and that responds to the audience. That is why it is vital to involve a creative team at every stage in the implementation of any advertising campaign in influencer marketing. Here is the secret of the successful collaboration with the influencer from the point of view of visual narrative.

HypeFactory has many examples of genuinely successful campaigns. The To The Moon Mobile advertising campaign in the UK market made a splash and received a positive response from the audience. Duplo is a delivery service operating in Berlin that successfully emphasises its strengths through visual posts. The Greenfield tea brand sent influencers to picturesque locations and showed its product's true beauty through nature diversity. Game placements, always characterised by the juiciness of colours, have led to substantial organic growth of downloads (for example, Call of Antia, Hero Wars and Homescapes). All of the above campaigns have nothing in common visually at first glance. And this is a critical point since only a qualitative assessment of each project and the construction of an individual visual strategy can lead to the success of advertising placement.
These tips help brands build trust with a target audience by creating a visual representation of a brand consistent with the values and message the company is trying to communicate and by ensuring that visuals are professional and cohesive. First impressions are everything, so it is vital to ensure that visuals make an excellent first impression. When potential customers see a coherent visual identity from influencers, it should help them to understand what the brand is all about. If users like what they see, they are more likely to trust the brand and become users of the product as a result.
    Vital, Art Director
    LinkedIn
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