But first, why Instagram?
With billions of active users, Instagram is a lucrative platform for brands. It's a place where businesses of all kinds can find their target audience, connect with them through influencer marketing, or get in front of them with aptly targeted paid ads.
And there's more to it. Besides its popularity, Instagram also has a big variety of features and tools that help create engaging and high-quality marketing content and also promote it and push it to followers.
Just think about it. There are short- and long-form videos, sponsored posts, posts created in partnerships and collaborations, and many other options. If your leads are not interested in Reels, they might be interested in beautiful drawings. The possibilities of different types of marketing content on Instagram can feel endless but in a good way.
All of this makes Instagram a go-to platform for people to consume content on a daily basis. Your leads can find almost everything there, from entertainment to self-education.
This is what makes Instagram so attractive for lead generation. To put it simply, it is an extensive database of both influencers and target customers.
Besides, Instagram influencer marketing can go in different directions: you can use it to generate leads or to create brand awareness… or even both.