How to Effectively Send PR Packages to Influencers

The goal of a gift is to have things promoted by influential people so that their followers would also benefit from them. If you want influential figures to make good material about your package product, you need to send them an authentic experience with it. That's a great way to demonstrate your gratitude for the collaboration, too.

This strategy is also known as product seeding or package product gifting. Whatever you call it, it's a tried-and-true method of marketing.

It's usual practice for firms to send complimentary package products to famous people and influential people with a large following. However, brand ambassadors, micro, and even nano-influencers also like receiving presents. Send them these things, and they'll be able to make better brand content.

Remember that creating a TikTok package product demo without the product itself is no easy task! Conflicts may arise and the partnership's worth diminished if prominent figures are required to pay for it out of their own pockets. A well-planned gift strategy is as important as a well-planned strategy for collaborating with prominent figures.

Make an effort to get to know creator before showering them with freebies. You can establish rapport, promote your brand, and verify their shipment address all in one email. Here’s how to go about it:

Before providing a creator gifts, make contact with them to increase the likelihood of a successful influencer marketing campaign. Connect with potential partners and verify their contact details (including shipping addresses) using tools like Meltwater Influencer Marketing. This will help develop familiarity right from the start.

Send the package or product you want an influencer to promote to them once you've established a relationship with them. Find out which of your package product they are interested in if you offer more than one. That way, they can make real content that doesn't come out as forced.

Sending presents to possible partners without a formal agreement can be useful, although free things are sometimes part of sponsored promotions. Because of your kindness, the influencer may elect to endorse you independently.

Keep in mind the feedback your partners provide on the presents. Keep an eye on the frequency with which they share your present and the kinds of material they produce, such as unboxing videos or demos.

Beauty brand Glossier proves that anyone can be an influencer, regardless of their follower count. From the start, they’ve embraced the idea of treating every customer like an influencer, leading to a community of over 500 ambassadors.

These smaller creators are essential to Glossier’s understated approach, which mirrors the light and airy product they offer. The ambassadors generate content for Glossier that frequently gets showcased on the brand's social media accounts.

Fenty cosmetics revolutionized the cosmetics business with their introduction, utilizing the gift as a central component of their approach. A wide range of creators, from micro-influencers to mega-influencers, were distributed PR package containing the brand's inclusive package of beauty a product.

Sometimes, a budget-friendly marketing strategy can be the best way to boost brand awareness. As a small business owner, Sarah Shaw didn’t have the funds for a big celebrity marketing campaign, but she did have plenty of products to give away. So, she opted to gift items to high-profile celebrities like Oprah and Jennifer Aniston.

As you work on your checklist, don’t forget to include a personalized handwritten letter. Adding an gift letter is just a nice touch—it’s a great way to:

• Express your gratitude: It shows how much you appreciate the influencer’s partnership and how much you believe in their ability to help grow your package business.
• Brighten their day: Happy people are likely to go the extra mile for brands that genuinely care about them. When they feel valued, they’ll treat your collaborations as a priority.
• Ensure your business is memorable: With so many brands reaching out to creators, a handwritten note helps you stand out. A free sample or product alone might not be enough to impress, but a personal touch shows that you picked this product just for them.

Knowing what to include in an influencer gift letter can really boost engagement and results from your influencer partners. Here are some tips to keep in mind when writing your note:

If you can, try to connect with the influencer through email before send the gift. This helps you confirm their shipping details and ensure you spell their name correctly. Plus, it’s a great way to create a good first impression so they know who you are when the gift arrives.

Be sure to include the influencer’s name in your message. Personalizing it helps create a human connection and makes your message feel genuine, rather than just another generic note.

Taking the time to write a message by hand adds a nice touch to your gift. Research shows that 81% of people feel a handwritten message is more meaningful than a text or email, or not including a note at all. It’s a small gesture that can have a big impact and help build a lasting relationship.

Have they interacted with you before? Did you enjoy a specific post of theirs? Let them know! Acknowledging their material shows you’ve done your homework and really want to work with them.

There is more to influencer marketing than just the gift process. Brands may streamline their management of all these components by utilizing an influencer advertising center.

From identifying and screening influential people to a seeding product and following up, platforms like Meltwater Influencer advertising handle it all. Consolidate your advertising collateral, influencer contracts, user-generated content (UGC), and deliverables into one convenient location. Plus, you can monitor the engagement rates of each influencer and calculate the return on investment (ROI) of your collaborations. By tracking their progress, you can see which celebrities have gotten their hands on your new product, which ones are still on the waiting list, and which ones are truly boosting your efforts.

The more you understand, the better decisions you may render regarding your plan. Find out what your target demographic requires and desires from your business with the help of Meltwater's data. Finding influencers that connect with your target audience, producing material that speaks to them, and keeping up with the competition in a dynamic market are all made easier with this method.