Recently, influencer marketing has become increasingly data-driven and this trend is here to stay. The more data we have, the more overwhelming it will be to process it manually.
Even the number of creators is hitting records: the barrier to entry is close to non-existent and new nano-influencers go viral every other day.
That's why businesses of all sizes are looking for efficient ways to capitalize on AI in influencer marketing, implement marketing automation, easily detect patterns, and improve their overall decision-making processes. In a world where time is money and information is in over-abundance, spot-on business insights become an invaluable asset.
While many companies bet on influencer marketing effectiveness, as with everything else, it needs proper analytics tools. In this post, we'll have a look into the evolution of influencer marketing and the role AI is playing in it right now.