Situation: you are the owner of a coffee shop with the most delicious cherry pies in the city. The guy at the next table, enthusiastically photographing his portion of cherry miracle and a cup of cappuccino with banana milk, will most likely post a photo to his Instagram and mark the coffee shop account, or perhaps just make a check in, using the geo-tag. You've just witnessed Leverage User Generated Content or just LUGC — the content customers make on your behalf. Don't underestimate the power of customer-created content: every time your followers make such posts, you have a unique chance to reach their audience. Repost, publish these posts, inspire them to create customer-created content and reach more and more potential followers!