If we consider YouTube a social network, perhaps it would be this one, both professionally and for content consumption for entertainment and educational purposes. On a more personal level, the one I use the most is Instagram, although I also spend a lot of time on Twitter, to keep up to date with current events, and TikTok, to clear my head.
My content is based on documentaries of about half an hour that I publish every week. The topics usually revolve around science (with special focus on astronomy and physics), although they can also deal with history and mysteries. The tone is serious, thoughtful, and with an emphasis on music to support the narration. My audience, mostly in the 20-30 age group, are people with an interest in science and, because of my style, in cinema.
2. What is your content vertical?
3. What prompted you to start creating video content?
I had always wanted to create audiovisual content because of my passion for cinema. And in 2020, having already finished my studies and seeing that YouTube allowed me to unleash my creativity like other platform partners who have inspired me so much, I decided to open a channel that would combine those interests with science, which was my studies. What started as a hobby, luckily, has now become my job.
4. What are your top tips for those who want to start their social media career?
First of all, they should ask themselves if they are willing to give their all for that dream. To work every day as if it were their last, even knowing that success is not guaranteed. They should not think of money as a goal, but as a reward for a job well done that may or may not come. They should think about what they can contribute differently in a world where there is so much saturation of channels. And, above all, that they enjoy it. It is the only way to give it your all every day.
5. What campaigns have you been a part of?
I have participated in advertising campaigns for video games, VPN services and Bootcamp-style learning courses.
6. What was your favorite campaign or brand to work with to date?
I have enjoyed all of them and I have received very good treatment from all of them. Each one is different and I wouldn't be able to choose.
7. What's the brand you'd love to work with?
With any brand that can offer something enriching for the people who follow me.
8. What challenges have you faced with content creation and how have you resolved them?
The great challenge when creating content is to work to the fullest when things, at first, do not start and you do not have the views you expect. But at that moment you have to think that frustration and that difficult stage at the beginning are not a problem, but a requirement. Thinking that it's something that everyone else who has succeeded has gone through is how I solved those intrusive thoughts.
9. How's your experience working with HypeFactory?
Everything was great. A very personal treatment from the first moment, with total transparency and a professionalism that is hard to find in this world. I feel at home.
10. Who do you look up to in content creation world?
My main references in the world of science popularization, although they are not content creators as such since they work for documentary production companies, are Brian Cox and Neil deGrasse Tyson. In terms of YouTube as such, my favorite content creators are MrBeast, Jordi Wild and Veritasium.
1. Tell us a little bit about you. What's your social media of choice?