1. Tell us a little bit about you. What's your social media of choice?
2. What is your content vertical? What topics or themes do you enjoy creating content about?
My name is Matt and I'm a YouTuber from the UK. I create videos about the TV show RuPaul's Drag Race because it's my favorite show. I chose YouTube as my main platform because I love videos as a form of media and the way the you can build a community on YouTube.
I create videos about RuPaul's Drag Race and the gossip, secrets, and drama that you didn't know about the show. I also interview the contestants of the show and ask them to reveal some hidden backstage moments that the audience would find interesting.
Drag Tea Served with Matt
3. What inspired or motivated you to start creating video content? Was there a particular moment or event that sparked your interest?
I was working in marketing, and I had always wanted to get into content creation but had never seriously pursued it. I created a YouTube video on a bit of a whim one day and it became quite successful. So, I decided to become a full-time content creator once my channel had developed to a good size.
4. For those aspiring to start their social media career, what are your top tips or advice?
Create the type of content that you yourself would want to watch. Make sure it's something you are passionate about, otherwise it will come across in your content if you're not actually that interested in it. Keep creating content and eventually you will build an audience if you show people that you are passionate about what you're creating.
5. Could you share some of the campaigns or collaborations you've been a part of in general? Which one stands out as the most memorable or exciting for you?
I'm currently working on a multilevel campaign with Manscaped and showcasing several of their products. This is really cool because they are a company I have heard of before and I know people who have used their products. So, it was really exciting to work with them and also receive some free products to test.
6. What do you value most in a brand you choose to collaborate with, and why? Is there a specific attribute or quality that attracts you to work with certain brands over others?
I like companies who create a product that I believe is genuinely useful to people and is made to a high standard. I only work with companies if their product is something that I would use myself and recommend.
7. If you could work with any brand in the world, which one would it be, and why? What excites you about collaborating with that particular brand?
I've been using Canva for years, which is an online graphic design tool. I've used it to create my books (I'm also an author) and I also use it to create the design elements for my videos, such as thumbnails etc.
8.Content creation often comes with its own set of challenges. What are some hurdles you've faced, and how have you overcome them? Any funny or interesting stories to share?
For me, coming up with ideas is always the most difficult part of content creation. Once you've created a video, you don't want to repeat the same thing, so you always need to find new things to talk about. Which is easier said than done.
9. How has your experience been working with HypeFactory or your talent manager?
It's been a great experience so far, and my talent manager has been quick to respond to me and has given me some helpful advice for my channel.
10. Who do you look up to in the content creation world? Are there any influencers, creators, or personalities who inspire you, and why?
One of my favorite creators is Ann Reardon from the channel How To Cook That. She makes videos where she debunks fake viral videos about baking and life hacks, and she educates people on why the videos are fake.
I really love Canva and have been a premium subscriber for years because it's such a great tool. So, I would love to work with this company as I'm such a fan of their service.
I once found out that another YouTube channel had been copying my content and pretending it was theirs. And I called them out about it, and they then stole a photo of some random person on the internet and pretended it was them. And they also did a lot of other weird stuff.
I didn't intend on making a video about it, but there was so much to talk about, that I did make a video about it, and it was a good opportunity to teach people about these types of "content farm" fake channels. And the video ended up being really successful and educational.
I really like her professional and informative style and she always backs up what she is saying with facts. Which is similar to my style of video creation too.