Game-Changing Partnership: HypeFactory and Hash Entertainment Join Forces to Accelerate Brands’ Global Growth

Influencer Marketing Agency Hype Factory

HypeFactory, a global AI Influencer Marketing agency with expertise in Europe and the US, has partnered with Hash Entertainment, a marketing agency with a proven track record in Asia.

Indianapolis, USA, April 15, 2025: HypeFactory has announced a new prospective partnership with Hash Entertainment. This partnership brings together both agencies’ expertise on North America, Europe, and Asia to deliver impactful marketing insights and strategic influencer marketing campaigns. This paves the way for brands to drive business growth and boost global recognition by receiving a full cycle of services: from creating a brand identity to effective promotion through influencers in each region–from the Western countries to Asia.

Hash Entertainment has been on the market since 2017. The agency has worked with such market giants as NEOWIZ, Netmarble, NetEase, Japan Airlines, and LG H&H, helping them localize their marketing campaigns in the Asian market.

HypeFactory's portfolio also includes big-name brands like Greenfield, Pfizer Surfshark, Plarium, and Nexters. The agency also has an exclusive roster of creators in Europe and the US. The roaster opens the door for brands to the engaged audiences and thriving markets.

Now, brands can be sure that HypeFactory entrusts branding and storytelling to a trusted partner who deeply understands the specifics of the Asian market, while Hash Entertainment has access to best-in-class influencer marketing services in Europe and the US. Together, agencies form a powerful force that enhances the marketing and business growth of brands by reaching the right target audience with tailored messages across the globe.

Michael Kuzminov
CEO at HypeFactory

“We have already worked with the Asian market quite a lot, but Hash Entertainment’s expertise will make the launch of influencer campaigns in this region even stronger and more local. We have great prospects for this partnership, because now in every region of the world we can provide a full range of services and be confident in their effectiveness and high quality.”

Junghyun Ban
Vice President of Hash Entertainment

"We have provided diversified branding and marketing services to numerous brands globally, especially in the Asian region with multiple branches. However, through our strategic partnership with HypeFactory, we enhanced our spectrum of data-driven global influencer marketing services. Our mission is to become a true global marketing alliance that can meet the needs of clients around the world, and we are confident that we can make that vision a reality."

Going global has become even more real than before!

About HypeFactory
A global influencer-marketing and talent agency with deep expertise in the gaming industry. Leveraging the power of AI tool and deep understanding of marketing trends, the team crafts full-scale advertising campaigns that get results. Always on the forefront of innovation, the agency isn’t afraid to break the mold and challenge stereotypes to deliver the most impactful campaigns for clients.

About Hash Entertainment
A global marketing agency headquartered in Singapore and operates branches in South Korea, Indonesia, and China. The agency specializes in providing local marketing insights and strategies tailored to the APAC, NA, and EU markets based on a multinational team that aligns well with brands’ goals.

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Ksenia Eremina
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