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Influencer Marketing Agency Hype Factory

Vikings: War of Clans

Vikings: War of Clans is an exciting MMO strategy game with PvP and PvE battles. It is a world where a player can create an invincible army, uncover the cunning traps of their enemies, and become the mightiest conqueror among millions of players!
influencers
15
reach
687k
Platform
Formats
Timeline
YouTube
– 60–90 seconds integration
– QR-code
– Link in the description
5–21 August 2022
TA
Male 18-30
Company conclusions
This campaign has reached the target audience quite well – the percentage of the TA was approximately 40-50% for most of the channels. However, due to the fact that creators didn't share any unique promo codes / exclusive rewards, some registrations might be in organic traffic. Top performing categories in terms of depositors were Gaming and Movies. Also good performance was shown by talents of Education category.

The final number of views is much more higher than expected minimum.

Unfortunately, as a part of this launch, it was not possible to achieve the minimum KPI for registrations. Actual installs were lower than predicted due to the overall low CTR for the campaign. Average CR is 7%.
Geography
The campaign was running in the USA.
See more
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