This campaign has reached the target audience quite well – the percentage of the TA was approximately 40-50% for most of the channels. However, due to the fact that creators didn't share any unique promo codes / exclusive rewards, some registrations might be in organic traffic. Top performing categories in terms of depositors were Gaming and Movies. Also good performance was shown by talents of Education category.
The final number of views is much more higher than expected minimum.
Unfortunately, as a part of this launch, it was not possible to achieve the minimum KPI for registrations. Actual installs were lower than predicted due to the overall low CTR for the campaign. Average CR is 7%.