Merge Gardens

YouTube

60-90 seconds integration, QR-code, link in the description

In our campaign, we used YouTube as a social media platform. We added a 60-90 second segment at the start of the videos, including a QR code and a link in the video description. These videos focused on specific topics like DIY, home renovation, ASMR, Mystery,Gaming, Animation, and lifestyle, and they featured creators who specialize in these areas.

Challenges

High CPM and CPI Rates;

Core demographic being women aged 30 and above, with a strong focus on niche interests like gardening, home renovation, houseplants, homesteading, modern farm life, family, and lifestyle.

Solutions

Using a variety of forms, concepts, and tactics, we highlighted the game's unique characteristics and introduced new players to Merge Gardens. This enabled us to reach a larger audience;

We utilized new content categories like ASMR, DIY, and Cosplay. exceptionally, these three categories regularly delivered great results, especially when the CPM for channels within this group was considered, which was exceptionally low.

10 to LIFE

Platform: YouTube

Top performer

333k

$39

Views

CPM

Campaign results

High reach and engagement;

There was no direct correlation between the categories and CPI;

Reasonable level of CPM.

3.5M

50%

Reach

Views

-25%

40

CPM

Talents