Merge Gardens

Enter the magical world of Merge Gardens, a mesmerizing free-to-play merge game created by Futureplay Games. Prepare to embark on a trip that will reveal an ancient tale lost in the sands of time as you enter a fascinating garden built with secrets.

views

CPM

talents

reach

Goals

In our campaign, we used YouTube as a social media platform. We added a 60-90 second segment at the start of the videos, including a QR code and a link in the video description. These videos focused on specific topics like DIY, home renovation, ASMR, Mystery,Gaming, Animation, and lifestyle, and they featured creators who specialize in these areas.

Campaign Results

Reasonable level of CPM

High reach and engagement

There was no direct correlation between the categories and CPI

views

CPM

top performer

Challenges and solutions

Core demographic being women aged 30 and above, with a strong focus on niche interests like gardening, home renovation, houseplants, homesteading, modern farm life, family, and lifestyle.

We utilized new content categories like ASMR, DIY, and Cosplay. exceptionally, these three categories regularly delivered great results, especially when the CPM for channels within this group was considered, which was exceptionally low.

High CPM and CPI Rates

Using a variety of forms, concepts, and tactics, we highlighted the game's unique characteristics and introduced new players to Merge Gardens. This enabled us to reach a larger audience.

A global gaming brand

Hustle Castle

A fintech company

Vivid

A mobile apps developer company

Age of magic