Mech Arena is a game developed by Plarium. Plarium was founded in 2009 and develops mobile and browser massively multiplayer online (MMO) games. Over 400 million people around the world play games created by Plarium.
This campaign was running in North America, Eastern Europe, Russia and the CIS region, South Korea and Japan.
The campaign’s main goals were:
to reach the target audience without exceeding the expected CPM
to increase the number of installs within the pre-defined CPI
to boost brand awareness and attract attention to the new game title
to support and implement creative ideas: in-game promo events and offline events