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LinkedIn
+357 96 503707
Discord
Our Cases
About us
Talent Management & Exclusive Roster
01.
02.
03.
Blog & E-Library
04.
Twitter
HypeDetect AI: Influencer Selection
05.
Press & Media
06.
ID
EN
中文
Careers
07.
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Manta Sleep Masks
Manta Sleep produces high-quality sleep masks designed to block out light completely and provide a comfortable fit, enhancing sleep quality and duration. The products are ideal for those with insomnia, shift workers, frequent travelers, or anyone sensitive to light while sleeping.
YouTube
Platform
Female/Male 25+
TA
Gaming, Multigaming, Reviews
Categories
US, UK
Geography
ROAS positive
KPI
Goals
Increasing product awareness;
Attracting new customers to boost sales.
Challenges & Solutions
Identify and target the right audience
Create authentic and engaging content
Suggest new vertical for a successful promotion
We ensured that the influencers chosen have a following that aligns well with the brand's target demographics to maximize engagement and conversion rates.
We motivated the influencers to develop content that resonates with the audience, reflects the talent's genuine experience with the product, and avoids appearing overly promotional.
We explored and recommended new content categories and niches where the brand's products can be effectively promoted through influencers. We pitched creators from our own roster of influencers who we consider effective for promotional campaigns.
Campaign results
Successful launch of 5 creators
Return on ad spend (ROAS)
Expansion into new vertical
3 creators achieved exceptional success.
ROAS ranged from 1.55 to 10.57 across different creators.
Introduced a new category of creators, showing potential for consistent future campaigns.