LoveHoney

We are happy to share new interesting collaboration with the manufacturer of pleasure products and accessories intended for adults. Lovehoney, the forefront pioneer in sexual well-being, places its primary emphasis on groundbreaking product innovation, unparalleled customer service, and top-tier consumer websites.

YouTube

Platform

Adult

Hard fork for CPM

KPI

The United States

Geography

In this campaign, we employed YouTube as a social media platform, utilizing standard "shoutout" integrations lasting between 60 to 90 seconds. These integrations fall under the lifestyle content category, featuring creators in that niche. The campaign had three goals:

Goal

Elevating brand awareness;

Emphasizing distinct products;

Fostering brand loyalty through increased newsletter subscriptions.

Challenges and solutions

Some individuals may not be accustomed to handling this type of product.

Promoting sex toys can often be heavily reliant on data, which may lead to some confusion.

Ensuring transparent communication about talent expectations is essential. The audience should have confidence that recommendations stem from personal experiences. Additionally, maintaining a list of potential "hot replacements" is a wise precaution in case any of the headliners decide to withdraw.

We will provide a range of products tailored to the channel's demographics and intended for personal use, allowing talents to connect with the products more personally.

Talents apply an additional charge for specific product details.

We utilize a comprehensive search and analytics tool like HypeAuditor, to strike a balance between influencer pricing and the data-driven goals of our brand team.

Our team executed an engaging influencer campaign, harnessing the power of YouTube with native video integrations.

Campaign results

High relevance of the content for the product and the target audience;

Natively integrated videos got high reach and engagement;

CPM level for the US region was at a favorable level.

82K

$11

Views

CPM

LoveHoney

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