Loóna

Loóna is an award-winning app designed to gently occupy your mind with soothing interactive content, shedding the worries of today and setting you up for a serene tomorrow. Loóna allows you to relieve anxiety, ease into sleep, wake up refreshed and perform better with the help of 3D sleepscapes, unique music and immersive stories.

YouTube, Instagram

Platform

60-90 seconds integration, 1 story

Format

Goals

Raising a brand awareness on the US/UK markets;

Attracting diverse audience as the new users.

Objectives

Obtaining a wide qualitative coverage of the quality audience;

Increase the number of targeted installs.

The Solution

All the talents who participated in the campaign were selected by taking into account the following parameters: ER and CQS metrics, female audience mainly, bright and entertaining content of the channels.

Influencers of different categories were involved in the promo such as lifestyle, ASMR, fashion, family, entertainment, education etc. That helped to draw attention of the large and diverse audience.

Campaign integration

Campaign results

1,13K

0.027%

Installs

CPV,USD

Loóna

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