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Lightning Casino
This campaign has reached the goals quite well — the vast majority of the channels managed to exceed their predicted minimum of views, clicks and installs.
Final CTR was quite lower than was predicted, final CR as well — this KPI is almost 2 times higher than estimation. The comments were mostly positive, especially from those influencers who approached their videos in the most creative and fun way that resonated with the audience. Channels with high % of female viewers had higher overall CTR and CR. Yet the best performing category was Vehicles.
Final CTR was quite lower than was predicted, final CR as well — this KPI is almost 2 times higher than estimation. The comments were mostly positive, especially from those influencers who approached their videos in the most creative and fun way that resonated with the audience. Channels with high % of female viewers had higher overall CTR and CR. Yet the best performing category was Vehicles.
reach
2,5M
clicks
4,4k
creators
7
The solution
The goal:
Timeline: 14–22 July 2022
Platform: YouTube
Formats:
Audience: Female and Male 35+
60–90 sec integration, QR-code, link in the description
Raising amount of the installs and game awareness
Geography
The campaign was running in the USA.
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