This campaign has reached the goals quite well — the vast majority of the channels managed to exceed their predicted minimum of views, clicks and installs.
Final CTR was quite lower than was predicted, final CR as well — this KPI is almost 2 times higher than estimation. The comments were mostly positive, especially from those influencers who approached their videos in the most creative and fun way that resonated with the audience. Channels with high % of female viewers had higher overall CTR and CR. Yet the best performing category was Vehicles.