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Leading Supermarkets Chain in Europe
We are proud to share with you the results of our collaboration with the leading retail chain! To date, the chain has over 20,000 stores and serves more than 5.5 billion customers annually.
The client approached us with a campaign request that had four main objectives:
Goal
Increase the number of new customers.
Increase purchase frequency.
We aimed to attract more people to supermarkets and make them feel like at home.
We wanted customers to enjoy their shopping experience so much that they couldn't resist coming back for more pleasant surprises.
Draw attention to a new exciting event.
We had something special prepared for customers in-store ;)
Enhance customer loyalty.
The client wanted to strengthen the bond with their regular customers and increase their loyalty.
Target audience
Boys and girls aged 3-12 (priority);
Women and men aged 18+.
In campaign we paid special attention to children to make their experience joyful and wonderful.
Adult supermarket customers were undoubtedly the second main target group.
Influencers
Hypefactory organized a collaboration with wonderful children and youth bloggers who took the campaign to a new level with their boundless energy and creativity!
Platforms
YouTube
Telegram
Integration (90-120 seconds): Influencers created engaging content with various creative approaches.
Photo posts with bright advertising images.
The Solution
Impact of the campaign on offline store visits;
Active involvement of a large number of influencers;
Great sentiment from the campaign, with over 90% of comments filled with love and positivity;
Native and engaging content.
Campaign results
We are satisfied with the work done, and the ultimate reward is the high evaluation of the campaign by our client!
14.5M
590K
Reach
Likes/reactions
20K
6,5K
Comments
Clicks
1.01%
ER