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Twitter
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Press & Media
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中文
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Kinetix Emote Technology
Kinetix is AI company that builds Generative AI technology applied to 3D Animation. In OVERDARE, the UGC game by publisher KRAFTON, players can generate custom animations by using Kinetix’s AI Emote Creator directly in-game, enabling them to customize their avatar with their personality. In the IM campaign we needed to tell about this marvelous feature in OVERDARE alpha test version and attract the audience to try this.
$25,000
Budget
PH, TH, MY
Geography
Male & Female, 18+
Audience
Platforms & Formats
YouTube Integration;
TikTok Video;
Facebook Reels.
Categories
Gaming;
Multi Gaming.
Tell users about the unique feature in the game and attract them to try the feature in the alpha test of the new game OVERDARE.
Challenges & Solutions
Preparing a clear detailed brief for creators and assist them by creating their own avatars. This way creators told about their own experiences, showed avatar creation process natively and emotional.
Comment analysis
The videos about Kinetix feature got a lot of comments, most of them are positive feedback about the feature.
Campaign results
9 out of 18 channels exceeded their minimum estimated views;
The audience left positive feedback under the creators’ videos;
A lot of new avatars were created during the campaign period.
5.1M
5.2K
Total view
Clicks
x4
x3
Planned reach indicator
Planned clicks indicator
0.5%
5%
CTR
CR
$5.1
18
CPM
Releases