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HypeDetect AI: Influencer Selection
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LinkedIn
+357 96 503707
Discord
Our Cases
Mobile Gaming Consulting
Performance Influencer Marketing
About us
Creative Influencer Projects
Blog & E-Library
Talent Management
01.
02.
06.
03.
07.
04.
05.
Press & Media
08.
Twitter
HypeDetect AI: Influencer Selection
09.
Careers
10.
Lineage II
Lineage II is a legendary PC (clien-based) free-to-play MMORPG with a huge open world where players can engage in colossal PvP siege battles, join epic raid encounters, build their own clan of allies, or raise their own stable of pets and mounts to traverse the epic Lineage II world! We promoted the Main (original) and Essence versions of the game.
YouTube
Platform
45-sec integration
Format
3 months
Period
European Countries
Geography
Goals & KPIs
Registrations;
CPL (CPR);
Logins.
Challenges
Enlisting creators based on their estimated CPM, CPC, and CPI, ensuring a high proportion of European followers within relevant categories such as gaming, multigaming, entertainment, and reviews.
Maintaining a consistent presence and frequency of content distribution to sustain audience engagement and drive performance goals.
A clear and compelling call-to-action in the influencer's content.
Incorporating exclusive promotions and discounts.
Solutions
Choosing appropriate influencers
Encourage audience
Authentic content
whose audience aligns with the target demographic and whose content style resonates with the brand's messaging.
and make this audience interested in what Lineage II has to offer.
that encourages actions from the creators' audience.
Campaign results
40%
40%
Higher than estimated
Lower than estimated
Reach
CPM
63%
66%
Lower than estimated
Lower than estimated
СPC
CPR
0.64%
16.33%
CTR
CR