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+357 96 503707
Discord
Technologies
Blog
Performance
About us
Cases
Сareers
Press & Media
01.
02.
06.
03.
07.
04.
05.
Talent Management
08.
Twitter
Consulting
09.
Influencer Marketing Agency Hype Factory
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Influencer Marketing Agency Hype Factory

Lineage II

Lineage II is a legendary PC (clien-based) free-to-play MMORPG with a huge open world where players can engage in colossal PvP siege battles, join epic raid encounters, build their own clan of allies, or raise their own stable of pets and mounts to traverse the epic Lineage II world! We promoted the Main (original) and Essence versions of the game.
Projects Overview
  • Registrations
  • CPL (CPR)
  • Logins
Goals & KPIs
European Countries
GEO:
Challenges and Solutions
Choosing appropriate influencers
whose audience aligns with the target demographic and whose content style resonates with the brand's messaging.
Encourage audience
and make this audience interested in what Lineage II has to offer.
Authentic content
that encourages actions from the creators' audience.
Platform
YouTube
31
Format
Influencers
45-sec integration
3 months
Period
Enlisting creators based on their estimated CPM, CPC, and CPI, ensuring a high proportion of European followers within relevant categories such as gaming, multigaming, entertainment, and reviews.
A clear and compelling call-to-action in the influencer's content.
Incorporating exclusive promotions and discounts.
Maintaining a consistent presence and frequency of content distribution to sustain audience engagement and drive performance goals.
Results
Reach
40% higher than estimated
63% lower than estimated
CPM
СPC
40% lower than estimated
66% lower than estimated
CPR
0.64%
CTR
16.33%
CR
See more
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