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Influencer Marketing Agency Hype Factory
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Influencer Marketing Agency Hype Factory

Hero Wars

Hero Wars is a role-playing action game with multiple players who take part in battles, compete with each other and create alliances. This fantasy adventure game is available both on desktop and mobile. Hero Wars was developed by Nexters, a video game development company founded in 2010. The company is one of the top independent mobile game development companies in Europe.
expected vs. actual views
2.3x
expected vs. actual installs
2.6x
expected vs. actual clicks
2x
Goals
We partnered with influencers of different sizes and categories to determine the top performers in the three countries. Our goal was to increase the number of users of an already popular game. During the campaign, we also focused on identifying conversion and click-through rates that are optimal for this game. The campaign's objectives were:
to raise product awareness
to increase the number of installs
Geography
This campaign targeted potential users in the U.S, Japan, and Germany. The campaign was running from December 2021 to March 2022. We launched several 60-second integrations on YouTube with hundreds of influencers in different locations.
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A global gaming brand
Hustle Castle is a game that takes users through the experience of becoming a lord who rules the medieval castle.
Hustle Castle
A fintech company
Vivid
Vivid provides not only mobile banking services but also a digital investing platform. Vivid's users can access everything from a single app.
A leading gaming company
RAID: Shadow Legends
Raid Shadow legends is a fantasy-themed, turn-based role-playing game. The game has a mobile app and website version.

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