Kept to the core — Mental Health, ADHD, Psychology, Anxiety, and ventured a bit broader — Family, Beauty, Entertainment, Lifestyle. All with small and ultra-small influencers.
Tried everything: Standard aka "Shoutout" integrations, Dedicated videos, Posts, Reels, Stories, TikTok video.
We've communicated through small / ultra-small influencers specializing in mental health to reach the core of the audience most receptive to the product offer.