Great News: HypeFactory Campaign Just Won the Third Place in Marketing Excellence Awards!
Plarium Mech Arena: Massive Launch campaign has just won third place in Philippines Marketing Excellence Awards! Mech Arena is a PvP robot game created by Plarium. With over 400 million active players, Plarium is one of the leading game development companies.
This was an ongoing campaign that was being managed and optimized by our Hypefactory team for 12 consecutive months, and we achieved outstanding results!
Here are some of our highlights:
- Total views: exceeded the expected number by 270%.
- Total number of clicks: exceeded the expected number by 71%.
- 90% accurate forecast. The combination of different data sources during the planning stage helped us produce a forecast with up to 90% accuracy and make sure that we stay within pre-defined KPIs.
- 800+ influencers. By using a three-flight approach to this campaign, we managed to identify top-performing categories and then scaled the campaign by partnering with hundreds of influencers in these categorie
We used a versatile AI-powered analytics tool to help us with our influencer marketing efforts and to produce an accurate forecast of the campaign's potential performance.