An influencer is an individual who has established credibility, authority, and a significant following in a specific niche or industry. Influencers have the power to affect the opinions, behaviors, and purchasing decisions of their followers due to their influencer expertise, authenticity, and reach on social media platforms and other online channels.
Influencers or creators can be found across various fields, including fashion, beauty, fitness, travel, food, technology, and more. Influencers usually create and share social media content, such as blog posts, videos, social media posts, and podcasts, that resonate with their followers and align with their interests. Creators often collaborate with companies and launch social campaign(s) to promote products or services, leveraging their influence and engagement to drive brand awareness, reach, and conversions.