Rockers, ravers, goths and grunge. Since the turn of the century, we’ve been in cycles of reference to what came before. Here, HypeFactory’s Daria Belova shows how nostalgia took over social media.

The next generation approaches shopping in a fundamentally different way than earlier generations. They're frequently regarded as a more difficult audience to engage, having grown up with cellphones, making it more difficult to attract their attention than millennials.

When Missy Chanpaibool started posting humorous videos on TikTok in 2020, she was just looking to have fun. However, her relatable content quickly resonated, earning her over 476k followers to date. Recalling her first viral video making fun of pregnancy announcements, Missy realized she could connect with a wide audience.

There is a lot to take in when you start out in the field of professional live video streaming. The problem is, it is not always easy to locate reliable reviews and comparisons of high-quality streaming services. It is challenging to stay updated because these platforms are always changing.

Influencer marketing allows businesses to connect with consumers on a more personal level and capture their attention by partnering with influential individuals who have dedicated followings in specific niches or interest areas. Companies can successfully break into new markets with influencer marketing by taking the following steps.

A staggering 73% of consumers say they prefer watching short videos while researching a product or service, demonstrating the format’s effectiveness. Learn how to utilize short videos, how audience interaction is changing, and why they are so popular in this in-depth look at how these videos are changing the game for players.

In influencer marketing, differing regional legislations and the individual practices of influencers themselves create a landscape of varied approaches to social responsibility. As the market matures, its relation with transparency, ethical boundaries comes into sharper focus.

Today, many games depend on their success upon influential persons who have a large number of fans who promote and advertise new issues. This article examines the magnitude of influence that marketing has had in gaming.

This article delves into the latest trends and advancements in AI for marketing, illustrating its tangible impact through powerful examples and compelling case studies.

In contemporary business, where change is the only constant, establishing a robust presence in the market is a fundamental challenge. Marketing has become an indispensable tool to help enterprises maintain competitiveness.

In an era where digital platforms reign supreme, influencer marketing has evolved from a mere trend to a fundamental component of modern advertising strategies. Let's explore why influencer marketing is an essential investment for businesses, and then we'll share some advice on how to invest wisely.

Daria Belova is a senior marketer with 16 years of experience in the FMCG industry. Through her efforts, esteemed international companies have been able to achieve prominent positions within their respective markets. As of late, she has been researching the latest influencer marketing trends and AI advancements within Hypefactory.

Integrating AI strategically in business can enhance customer satisfaction by providing personalized content, offers, and real-time experiences that anticipate needs. In marketing, AI-powered tools analyze consumer data to tailor campaigns, enhancing customer interactions and proactively addressing potential turnover.

In a world dominated by rapid technological advancements, the FinTech sector stands out as a beacon of innovation. As digital finance continues to reshape the global economic landscape, the marketing strategies employed by FinTech companies must keep pace.

The competition for the best online experience is accelerating as consumers become increasingly selective about how they spend their time online. With time being a limited resource, it's crucial for brands to ensure that consumers get the most value from their online experience

In today's rapidly evolving economic landscape, uncertainty has become the new norm. Global events, technological advancements and shifts in consumer behavior have combined to create an environment where businesses face unprecedented challenges.

According to the survey by HypeFactory, 60% of gaming influencers confirm that they don’t utilize AI in any way to create new content. And 55% of them combined are more worried about creating new content and captivating users’ attention than the impact of AI on their business.

Livestream social commerce, often known as live shopping, has become increasingly popular and has significantly altered how many consumers purchase goods online. By combining the allure of livestreaming with the ease of internet shopping, retailers have created a dynamic and interactive platform for customers.

In today's ever-changing social media ecosystem, business-to-business (B2B) companies confront unique obstacles when trying to connect and communicate with their intended audience. The goals of B2B social media marketing campaigns range from customer involvement and brand exposure to lead creation.

This is the French influencer marketing revolution, and the repercussions should be taken seriously. We detail all the implications, including global, below.

With billions of players around the world and with Metaverse gaining momentum, it feels like everyone is getting into the gaming industry. In early 2022, Microsoft announced its acquisition of Activision Blizzard, the company that developed Call of Duty, Word of Warcraft, Overwatch and many other games.

How to promote your RPG on Twitch with influencer marketing? When it comes to launching a successful influencer marketing campaign for a game, there are at least eight steps that you need to keep in mind.

With the Influencer Marketing market expanding by $2.6B in the last year, it’s becoming increasingly difficult – even for veteran marketing companies – to keep up with industry trends and to discover top-performing influencers amid all the new faces.

HypeFactory is one of the first influencer marketing agencies to launch campaigns since 2017. We use powerful AI algorithms to create marketing campaigns and find top-performing influencers around the world.

We are an international innovative Influencer Marketing agency, with a focus on developing technology in conjunction with creativity for the best possible campaign and collaboration performances.

The paradigm of influencer marketing has been around for a while, but it perhaps has never been as popular as it is now.

If you haven’t been smacked in the face with a conversation about AI or artificial intelligence in the last month, and you’re in the marketing space, you’re not getting out much.

Hello Partner is proud to announce this year’s Top 30 Trailblazing Women in Influencer Marketing. This year’s list represents a wide range of individuals from across the globe, covering a variety of demographics and verticals.

HypeFactory, a professional AI Influencer Marketing agency, has partnered with Nümi to bring a new level of innovation to the expansive digital universe, Nümiverse

HypeFactory, the global influencer marketing agency that drives measurable results for marketing campaigns, whilst ensuring transparency of influencers’ online activities, today announced the official launch of its Talent Management Service.

Imagine a world where you could have a virtual assistant to help you find the ideal influencer for your brand, not to mention assess the success of the advertising campaign — all with a human touch — writes Daria Belova, Marketing & PR Director of HypeFactory.

Daria Belova is Marketing & PR Director at HypeFactory Influencer Marketing. She has worked in the industry for more than 15 years and has brought her expertise to a wide range of international brands.

It's no secret that influencer marketing popularity has skyrocketed over the past couple of years, and partnering with influencers isn't a new concept. Just over the past year, the industry was valued at $16.4 billion and still keeps growing, with a whopping revenue forecast of $143.10 billion in 2030.

Each year, companies all across the world spend billions of dollars on building influencer marketing relationships. However, do these investments yield a return? How exactly can influencer marketing maximize return on investment (ROI)?

With roughly 68 million members, Gen Z is the first generation to be classified as “digital natives.” They account for 20% of the world’s population. For good reason, many brands sell their products directly to this demographic.

By Alexandra Kuzminova, HR Director at HypeFactory: Influencer managers are at the core of successful Influencer Marketing (IM) campaigns. From finding the right influencers to bringing successful campaigns to life.

People are the key to any organization’s success. All businesses depend on the knowledge, skills, experience and work ethic of their employees. And this is something leaders should recognize better than anyone else.

HypeFactory is an influencer marketing agency. We develop, launch and manage influencer marketing campaigns for big brands all over the world.

HypeFactory explores the challenges and opportunities of working with influencers to build successful marketing campaigns.

In such a competitive, exciting industry, brands have to implement bold strategies to put their products in front of prospective customers.

Data insights and the scaling of influencers and advertising campaigns will mean that influencer marketing will shift from the sole collaboration of millionaire influencers to influencers with a smaller and more niche audience.

Business Matters sat down with the Chief Commercial Officer of HypeFactory and discovered what he had to say on the impact of global lockdown measures on influence marketing and what the future holds for the ever-changing industry.

The Chief Commercial Officer of HypeFactory suggests that accessible data and automation is providing a paradigm shift that is placing smaller influencers in the driving seat.

The Chief Commercial Officer of HypeFactory, influencer marketing agency, told how technology will make influencer marketing the main channel for brands to communicate with their audience.

Mobile apps are now a staple in the modern world and are even key for most businesses to operate. Whether a business pushes content solely through an app or uses it to provide additional services, apps are now one of the main ways that we consume content.

Projections show that by 2023, there will be over three billion gamers worldwide, and the industry's rapid growth shows no signs of slowing down. The Chief Operating Officer of HypeFactory discusses how influence marketing is transforming the gaming industry.