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LinkedIn
+357 96 503707
Discord
Our Cases
About us
Talent Management & Exclusive Roster
01.
02.
03.
Blog & E-Library
04.
Twitter
BlueSky
AI-Driven Influencer Selection
05.
Press & Media
06.
ID
EN
中文
Careers
07.
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Logitech MX Creative Console
MX Creative Console is a productivity tool that works with virtually any app. One can create a profile for any application for which Logitech doesn't have a plugin by assigning keyboard shortcuts to the console. Take control and create a profile for any application. Focus on creation with intuitive analog controls on an advanced dialpad and keypad. To support the launch of MX Creative Console, Logitech decided to partner with five creators to help drive awareness and installs with their target audience.
France
Geography
Male & Female 18+
TA
YouTube
Platform
Views & Engagement
KPI
Drive awareness for MX Creative Console in a way that generates conversation.
Goals
The solution
Platform
Talent categories
YouTube
YouTube channels that focus on Photography
Formats & Mechanics
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60-90 sec integration or Dedicated videos
Downloading link in the description (unique tracking link provided)
CTA
Downloading link in the description (unique tracking link provided)
CTA
For an effective YouTube campaign, the emphasis was placed on high-quality visuals showcasing the product's features:
Message: Product Showcase — detailed close-ups of the product emphasize its sleek design, customizable buttons, and tactile dials to immediately grab attention and then describe the workflow benefits.
Effective Message
360-degree views and real-time demonstrations of the Loupedeck in action were showcased, highlighting its capabilities for video editing, photo editing, and music production tasks.
Testimonials from influencers were featured, complemented by engaging graphics, text that highlighted key benefits such as efficiency, ease of use, and versatility.
Projects overview
The correlations observed in this campaign highlight the effectiveness of our strategic content planning and execution on YouTube, leading to increased brand visibility, audience engagement, and ultimately a stronger connection with our target market.
5
X2
Number of creators
of min estimated views
Total views