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+357 96 503707
Discord
Technologies
Blog
Performance
About us
Cases
Сareers
Press & Media
01.
02.
06.
03.
07.
04.
05.
Talent Management
08.
Twitter
Consulting
09.
Contact us
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LoveHoney
We are happy to share new interesting collaboration with the manufacturer of pleasure products and accessories intended for adults. Lovehoney, the forefront pioneer in sexual well-being, places its primary emphasis on groundbreaking product innovation, unparalleled customer service, and top-tier consumer websites.
82K
views
$11
CPM
Goals
In this campaign, we employed YouTube as a social media platform, utilizing standard "shoutout" integrations lasting between 60 to 90 seconds. These integrations fall under the lifestyle content category, featuring creators in that niche. The campaign had three goals:
Emphasizing distinct products
Fostering brand loyalty through increased newsletter subscriptions
Elevating brand awareness
Product
Sex toys, lingerie and erotic gifts
Adult
Platform
YouTube
Target audience
Hard fork for CPM
KPI
Campaign Results
CPM level for the US region was at a favorable level
High relevance of the content for the product and the target audience
Natively integrated videos got high reach and engagement
Our team executed an engaging influencer campaign, harnessing the power of YouTube with native video integrations.
Challenges and solutions
Some individuals may not be accustomed to handling this type of product
Ensuring transparent communication about talent expectations is essential. The audience should have confidence that recommendations stem from personal experiences. Additionally, maintaining a list of potential "hot replacements" is a wise precaution in case any of the headliners decide to withdraw.
Promoting sex toys can often be heavily reliant on data, which may lead to some confusion
We will provide a range of products tailored to the channel's demographics and intended for personal use, allowing talents to connect with the products more personally.
Talents apply an additional charge for specific product details
We utilize a comprehensive search and analytics tool like HypeAuditor, to strike a balance between influencer pricing and the data-driven goals of our brand team.
Geography
The campaign was running in the United States
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