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+357 96 503707
Discord
Technologies
Blog
Performance
About us
Cases
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Press & Media
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02.
06.
03.
07.
04.
05.
Talent Management
08.
Twitter
Consulting
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leading supermarkets chain in Europe
We are proud to share with you the results of our collaboration with the leading retail chain! To date, the chain has over 20,000 stores and serves more than 5.5 billion customers annually.
590K
likes/reactions
20K
comments
6,5K
1.01%
clicks
engagement rate
14.5M
reach
Goals
The client approached us with a campaign request that had four main objectives:
Draw attention to a new exciting event
Increase purchase frequency
Increase the number of new customers
Enhance customer loyalty
We aimed to attract more people to supermarkets and make them feel like at home.
We wanted customers to enjoy their shopping experience so much that they couldn't resist coming back for more pleasant surprises.
We had something special prepared for customers in-store ;)
The client wanted to strengthen the bond with their regular customers and increase their loyalty.
Target audience
– Boys and girls aged 3-12 (priority)
– YouTube
Influencers
Hypefactory organized a collaboration with wonderful children and youth bloggers who took the campaign to a new level with their boundless energy and creativity!
Platforms
In campaign we paid special attention to children to make their experience joyful and wonderful.
Integration (90-120 seconds): Influencers created engaging content with various creative approaches.
– Women and men aged 18+
– Telegram
Adult supermarket customers were undoubtedly the second main target group.
Photo posts with bright advertising images.
What made the campaign successful?
Active involvement of a large number of influencers
Great sentiment from the campaign, with over 90% of comments filled with love and positivity
Impact of the campaign on offline store visits
Native and engaging content
We are satisfied with the work done, and the ultimate reward is the high evaluation of the campaign by our client!
See more
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