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Our tools and technologies for the work with bloggers

We identify influencers with the appropriate target audience that best fits your promotional goals. Influencer accounts go through an extensive, multi-layered selection of 38 filters, including: age, gender, location, language, size, interests, engagement rate, advertising of competing brands, etc.
Influencers
Not only do we identify audiences that will be interested in specific products, but we are also able to filter them by a particular location, socio-economic status, or even users with whom influencers have built trust. As a result, you get the precise target audience that meets all of your needs.
Target Audience Search
We carefully check influencers for fraudulent activity such as fake followers, likes and comments to ensure that they have real audience and engagement. Our unique AI algorithm analyzes influencers to detect drastic surges in the current following and the timeline of how the influencer gained it.
Fraud Detection
Our team speaks English, Japanese, German, French, Spanish, Chinese, and other languages. We can align your marketing campaign with the culture and languages of audiences in various countries across the globe. There are no borders and barriers when it comes to interactions with the influencers.
Campaigns around the World
We never limit your campaigns to the most popular social networks such as Instagram, YouTube, TikTok, etc. We have an extensive experience working with many platforms around the world. We will help you find where your target audience is active the most and connect you regardless of the platform.
A Variety of Platforms
When launching a campaign your TA may overlap within multiple influencers. Our AI can detect the overlap and we can ensure you reach as many unique users as possible by choosing influencers with little to none overlap. Or, if your goal is to interact with the same users, we can make it happen too.
Audience Overlap
Hyper Targeting
Promoting niche products and services to a consumernarrow market? Say no more. Our unique technology allows the brand promotion with more specific criteria in mind like the targeted area of any city. We can combine a media plan consisting of influencers that fit all your precise benchmarks.
Integrate with your Analytics
Our platform integration allows you to track the progress of your campaign and examine results in real time. Not only you will get assurance that your objectives are met, and your recommendations are taken into account, but you will also experience an easy campaign navigation and transparency.
Performance Marketing
We deliver results by bringing in leads with a positive Return on Investment. After the campaign completion we analyze the number of interactions for each influencer which allows us to calculate the overall marketing campaign's performance and offer a report on how to enhance the results further.

We use industry-leading influencer marketing tools

HypeFactory uses advanced analytics tools to find the best influencers for any campaign.
HypeFactory has access to the largest database of content creators.
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Reports and analytics of Instagram, YouTube, TikTok, Twitter, and Twitch influencers.
Multiple filters per category, number of followers, country, social media channel, content quality, etc. We can get as granular as you need and discover influencers who are similar to the ones you've worked with before.
Analysis of 55 metrics for hyper-targeted campaigns. We can find very specific profiles of content creators. For example, influencers who mention your brand, use particular hashtags, are regular runners, or stream frequently about the latest mobile games.

A database of more than 36 million influencers

Our agency has in-house developed tools for better workflow and campaign management.
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An internal CRM. We've built relationships with thousands of influencers around the world and keep detailed records of our previous interactions and all the specifics of working with them.
A self-service platform. Our agency built a platform for automatically managing simultaneous campaigns with hundreds of influencers. This helps us maximize our clients' budgets and focus on value-adding tasks instead.
Smart data processing. We use artificial intelligence and machine learning algorithms. Our tools are trained to understand and interpret texts and visuals used by influencers on social media.

Self-service platforms and automated workflow

We don't only find the best influencers but also track the campaign's performance from start to finish.
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Real-time tracking. We track campaigns in real time and know how to collect and analyze data and make data-educated decisions.
Transparency. Our clients receive detailed reports on the campaign's predicted and actual performance.
Engagement quality. We pay attention not only to engagement rates but also to engagement quality. Our team uses natural language processing (NLP) algorithms to analyze the audience sentiment and their reception of the campaign based on comments and other interactions with sponsored content.

Real-time reporting and in-depth analysis