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Create the Best Influencer Marketing Campaigns in GamingLorem ipsum dolor sit amet

The gaming industry already exceeds 300 billion USD. Even TikTok, a social media platform, is expanding into video games. And it's not a coincidence: the market is huge. There are over 3 billion gamers around the world – in relative numbers, it's more than 40% of the global population.


Although the gaming industry is definitely attractive, with greater market size comes greater competition.


Traditional promotion methods are not very helpful in a highly competitive market, this is why an increasing number of companies turn to influencer marketing.


What's the difference between macro- and micro-influencers?
Your marketing department has a lot of things on their plate: search engine optimization, brand partnerships, affiliate marketing, social media marketing, search engine marketing, etc.

Your team doesn't need to be the master of all. As the collective wisdom says, "Jack of all trades, master of none". That's why many companies reach out to influencer marketing agencies who act as intermediaries between advertisers and influencers. They help choose the most suitable influencer for a specific brand and campaign and determine the right message for the target audience.

For example, HypeFactory is a global influencer marketing agency that has launched hundreds of influencer marketing campaigns around the world. Have a look at our case studies!
Why do brands choose macro-influencers?
Working with macro-influencers has several benefits:

  • Macro-influencers usually have a team and, as the result, more resources to polish their videos, photos, texts, etc. That's why their production is usually of high quality.

  • Macro-influencers know the advertising industry. There are probably many brands reaching out to them which means that they already know what it's like to work with a brand on an advertising campaign.

  • Macro-influencers can help you reach a wide audience. If your goal is to increase brand awareness, they are your go-to partners who have hundreds of thousands of followers.
Should your brand partner with micro- or macro-influencers?

Create successful influencer marketing campaigns

HypeFactory is an expert in global influencer and performance marketing.

See more

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