Your marketing department has a lot of things on their plate: search engine optimization, brand partnerships, affiliate marketing, social media marketing, search engine marketing, etc.
Your team doesn't need to be the master of all. As the collective wisdom says, "Jack of all trades, master of none". That's why many companies reach out to influencer marketing agencies who act as intermediaries between advertisers and influencers. They help choose the most suitable influencer for a specific brand and campaign and determine the right message for the target audience.
For example, HypeFactory is a global influencer marketing agency that has launched hundreds of influencer marketing campaigns around the world. Have a look at our case studies!